Event-based speech interactive media player

ABSTRACT

Interactive content containing audio or video may be provided in conjunction with non-interactive content containing audio or video to enhance user engagement and interest with the contents and to increase the effectiveness of the distributed information. Interactive content may be directly inserted into the existing, non-interactive content. Additionally or alternatively, interactive content may be streamed in parallel to the existing content, with only minimal modification to the existing content. For example, the server may monitor content from a content provider; detect an event (e.g., detecting a marker embedded in the content stream, or in a data source external to the content stream); upon detection of the event, play interactive content at one or more designated times while silencing the content stream of the content provider (e.g., by muting, pausing, playing silence.) The marker may be a sub-audible tone or metadata associated with the content stream. The user may respond to the interactive content by voice, touch or gesture.

RELATED APPLICATION

The present disclosure is related to techniques for providinginteractive advertising content explained in U.S. patent applicationSer. No. 13/875,887, now published as U.S. Patent ApplicationPublication No. 2014/0330559, tilted “Device, System, Method andComputer-Readable Medium for Providing Interactive Advertising,” filedon May 2, 2013, the entire content of which is hereby incorporated byreference.

FIELD

Described are devices, systems, methods, and computer-readable media fora technique for providing human interactive contents to users,particularly, digital media (e.g., audio and/or video) playing fromstreams and/or files that initiate voice-interactions based on one ormore events.

BACKGROUND

Human-computer interactivity is one of most innovative and emergingtechnology areas that are constantly explored and developed these days.As computer utilization and dependency increase in human lives, there isan increasing need and incentive to make human-computer interactionseasy, seamless, and efficient.

For example, people receive contents through various sources (e.g.,streaming services, broadcasting services, selectable content providers,etc.) Conventional content (e.g., audio, video, and other forms ofmedia) are distributed to users without the ability to allow users torespond or interact with the content being distributed. However,providing interactivity that allows users to control—for example, whichcontent is to be streamed next, which other operation or function is tobe activated in relation to the pushed contents, etc.,—can significantlyincrease user engagement with the content and make the user's experiencewith the content simpler, more enjoyable as well as more immersive.

SUMMARY

The present disclosure relates to a technique for providinghuman-interactive content, especially content that initiates speechinteraction based on one or more events.

In some embodiments, a device receives streamed content, and in responseto detection of one or more predefined events (e.g., detection of asub-audible tone or similar marker, or metadata associated with thecontent, which can be embedded in the stream or sent separately from theassociated content), the device activates a speech recognition mode(e.g., playback of speech interactive content, activating a speechrecognizer, analyzing/processing a voice command, etc.). A sub-audibletone may be designed such that it is detectable by a device but notdetectable by an unaided human ear.

Speech recognition used herein refers to the ability of a machine orprogram to identify words and phrases in spoken languages and convertthem to a machine-readable format. Speech recognition is describedherein with respect to the English language but is not limited to suchlanguage. The speech recognition may be implemented with respect to theChinese language, Spanish language, etc.

In some embodiments, detection of predefined events include receipt ofinformation dictating relevant timings associated with speechrecognition (e.g., a time to start playing speech interactive content, atime to stop playing speech interactive content, a time to start playingsilence, a time to turn on a speech recognizer, a time to stop thespeech recognizer, a time to respond to a user's spoken command, etc.).This information may be contained in the form of metadata attached tothe content (e.g., main content and/or interactive content) or streamedseparate from the content. Alternatively or additionally, theinformation may be provided using network proxies such as sub-audibletones embedded in the content (e.g., main content and/or interactivecontent).

In some embodiments, a content provider (e.g., media publisher) providesmain media content (e.g., audio and/or video data) to one or moreplayback devices of users (e.g., mobile phones, computers, tablets,vehicles, etc.). The media content (e.g., audio and/or video data) maybe transmitted (and received by the users' devices) in such form readyto be played by a media playback mechanism of the user's devices.

It is to be noted that although reference is made to a data “stream”that delivers content from one point to another point (e.g., betweenpublisher, interactive server, and/or users), streaming is not theexclusive delivery mechanism contemplated by this disclosure. Thecontent may be transmitted in the form of one or more data files (e.g.,to be downloaded and stored on local or remote storage devices). Thecontent may be transmitted in various network types, e.g., Local AreaNetwork (LAN), Wide Area Network (WAN), Wireless Local Area Network(WLAN), Metropolitan Area Network (MAN), Storage Area Network/ServerArea Network (SAN), Campus Area Network/Cluster Area Network (CAN),Personal Area Network (PAN), etc.

In some embodiments, a device is provided with one or more processorsand a memory storing one or more computer programs that includeinstructions, which when executed by the one or more processors, causethe device to perform: monitoring content data received from a remotecontent provider; detecting an event in the monitored content datareceived from the remote content provider, wherein the event comprisesinformation identifying a start time for starting speech interactivecontent; in response to detecting the event: selecting a speechinteractive content; playing the speech interactive content at the starttime, and silencing the content data received from the remote provider(e.g., by muting, pausing, playing silence) while the speech interactivecontent is being played.

Optionally, detecting the event comprises detecting a sub-audible toneembedded in the content streamed from the remote content provider. Thesub-audible tone (e.g., 20 Hertz or less) is not detectable by anunaided human ear but is detectable by the device. Alternatively oradditionally, detecting the event comprises detecting instructions forstarting speech interactive content in a metadata of the content streamstreamed from the remote content provider.

In some embodiments, the one or more programs include instructions thatwhen executed by the one or more processors, further cause the device toperform: detecting a second event identifying an end time for the speechinteractive content; in response to detecting the second eventidentifying the end time for the speech interactive content, terminatingthe playback of the speech interactive content at the end time, andturning on a speech recognizer to start listening for a user's voicecommand for a predetermined period of time.

In some embodiments, the speech interactive content need not beterminated in order to start activation of the speech recognizer.Instead, the speech interactive content may be silenced while continuingto play in parallel while the speech recognizer is running. For example,the one or more programs include instructions that when executed by theone or more processors, further cause the device to perform: detecting asecond event comprising information indicating a start time foractivating a speech recognizer; in response to detecting the secondevent comprising information indicating the start time for activatingthe speech recognizer, beginning playback of a predetermined length ofsilent audio stream at the start time for activating the speechrecognizer, and turning on the speech recognizer in parallel to startlistening for a user's voice command for at least a predefined minimumperiod of time.

In some embodiments, the speech interactive content contains a period ofsilence embedded within itself for a duration that the speech recognizeris running. The duration that the speech recognizing is running is equalto or greater than the predefined minimum period of time. The predefinedminimum period of time may be greater than 2 seconds, 3 seconds, 4seconds, 5 seconds, etc. The predefined minimum period of time may beless than 30 seconds, 20 seconds, 10 seconds, etc.

In some embodiments, the speech interactive content is embedded withinthe stream, and an end of the speech interactive content is marked by aninstruction to provide a prompt to a user (e.g., playing a predefinedmessage, or dynamically created message, such as “to call, after thebeep, say XXX”, “to purchase, after the beep, say YYY,” “to receive moreinformation, after the beep, say ZZZ”, etc.). For example, the deviceplays the prompt followed by the beep sound. After the beep, the speechrecognizer SDK is activated to start listening to user's spoken commands(e.g., user speaking the action phrase taught in the prompt).

The action phrase (e.g., XXX, YYY, ZZZ) may be customized based on anumber of pre-registered conditions, such as a content type, devicetype, user preferences, etc. The SDK is configured to detect andrecognize the customized action phrases.

In some embodiments, instead of configuring the separate SDK for speechrecognition, the existing speech recognition engine may be utilized,such as Siri on iOS, Amazon Echo, and speech interaction on Androids. Inthis way, the prompt may include an appropriate phrase that starts theassociated speech recognition service. For example, “OK Google” is thephrase that starts the speech recognition on Androids, and similarly,“Hey Siri” on iOS and “Alexa” on Amazon Echo. Accordingly, the promptmay say “to call, after the beep, say Ok Google XXX,” instead of justsaying “to call, after the beep, say XXX.” The user speaking “Ok GoogleXXX” initiates the speech recognition on Androids, which is then used tocapture the command, XXX. Similarly, the prompt may say “to call, afterthe beep, say Hey Siri XXX,” or “to call, after the beep, say AlexaXXX.” This technique may result in a discontinuous and slower userexperience but may still be advantageous, because its implementationdoes not need the separate speech recognizer SDK.

In some embodiments, a speech recognizer is always active. For example,it is running in the background, constantly listening for the wakeupword to be spoken (e.g., OK Google or Hey Siri). The wakeup word(prompt) then begins utilization of the speech recognizer. In otherembodiments, a speech recognizer is turned off, and a wakeup word(prompt) first activates the speech recognizer and then startsutilization of the now-activated speech recognizer. In either case, awakeup word (prompt) may be considered a sign to start using the speechrecognizer.

After the prompt has been played, the speech recognition SDK isactivated to listen to the user's spoken commands. The length of timethe SDK remains activated varies depending on the design needs. Forexample, the SDK may remain activated for a fixed amount of time, adynamically-determined amount of time (e.g., as long as some type ofuser speech activity is detected), or perpetually.

Further, in some embodiments, the SDK is activated during the playbackof the interactive content such that the users can respond at any pointduring the playback of the interactive content. For example, the user isallowed to barge in during the playback of the interactive content tosay a command. In this case, the prompt can be played at the beginningof the interactive content to inform the user what to say.

Upon detection of the user's spoken command, an action may be performedaccording to command-action correspondence data. If no user activity isdetected (e.g., for a predetermined amount of time), the speechrecognition can be automatically turned off, and the follow-up contentis delivered.

In some examples, the delivery of the follow-up content does not need tobe delayed until the speech recognition is turned off. Instead, thefollow-up content may be delivered immediately after completion of theplayback of the interactive content (or after a period of time haselapsed since the completion of the playback of the interactivecontent), regardless of the activation status of the speech recognition.For example, the follow-up content can be delivered while the speechrecognition is still running so that the user can provide a barge-incommand during playback of the follow-up content. Optionally, the timingat which the follow-up content is delivered depends on the user'sresponse detected by the speech recognition (e.g., if user's speechactivity is detected, the delivery of the follow-up content is delayed,etc.).

The follow-up content may comprise additional speech interactive mediacontent, non-interactive media content, media content of a differentsource, etc. The follow-up content may be in at least an audio or videoformat. In some embodiments, the follow-up content may be selected basedon the user's spoken command in relation to the previously playedinteractive content.

Accordingly, in embodiments of the interactive content system where thespeech interactive content is included within the content streamed fromthe remote content provider and that stream contains the speechinteractive content followed by a pre-determined period of silence, theone or more programs may include instructions that when executed by theone or more processors, further cause the device to perform thefollowing: detecting a second event identifying an end time for thespeech interactive content; in response to detecting the second eventidentifying the end time for the speech interactive content, and turningon a speech recognizer to start listening for a user's voice command forat least a predetermined minimum period of time. In this embodiment, thesilence in the content stream continues to play while the speechrecognizer is listening and while the user's voice command is beingrecognized.

Similarly, in embodiments where the speech interactive content isincluded within the content streamed from local storage and that streamcontains the speech interactive content followed by a pre-determinedperiod of silence, the one or more programs may include instructionsthat when executed by the one or more processors, further cause thedevice to perform the following: detecting a second event identifying anend time for the speech interactive content; in response to detectingthe second event identifying the end time for the speech interactivecontent, and turning on a speech recognizer to start listening for auser's voice command for at least a predetermined minimum period oftime. In this embodiment, the silence in the content stream continues toplay while the speech recognizer is listening and while the user's voicecommand is being recognized.

The period of time for which the speech recognition is activated may befixed or preset such that it is adjusted to the specific interactivecontent preceding the silence (e.g., a first value for first speechinteractive content, a second value for second speech interactivecontent, etc.). Alternatively or additionally, the period of time forwhich the speech recognition is activated may be adjusted dynamicallybased on detection of speech activities (e.g., so that speechrecognition is not stopped while user is speaking). Further, optionally,the period of time for which the speech recognition is activated may beadjusted based on conditions of the user's device (e.g., a first valueif it is a mobile device, a second value if it is a vehicle audio/videosystem, etc.)

In some embodiments, the actual period of time for which the speechrecognition is activated may be greater than 5 seconds, 10 seconds, 15seconds, 20 seconds. The actual period of time for which the speechrecognition is activated may be less than 2 minutes, 1 minute, 30seconds, 20 seconds, 10 seconds, etc. After the period of time for whichthe speech recognition is activated has elapsed, the speech recognizeris turned off, and the content is resumed. This involves stop playbackof the silence that was played while the speech recognizer wasactivated.

In some embodiments, the one or more programs include instructions,which when executed by the one or more processors, further cause thedevice to perform the following: while the speech recognizer is turnedon: receiving a voice command from the user; in response to receivingthe voice command, initiating a response associated with the receivedvoice command, wherein the associated response includes at least one of:playing second speech interactive content different from the speechinteractive content, activating a CALL application, activating an EMAILapplication, and activating a web application.

In some embodiments, after receiving a voice command from a user, thedevice sends the voice command (e.g., in audio format or text formatafter conversion) to a remote device (e.g., a remote content provider)for analysis in connection with the speech interactive content. Afteranalysis, the remote server transmits to the playback device appropriateinstructions on how to respond to the user's voice command (e.g.,opening a certain application, etc.)

In some embodiments, the voice command received from the user isanalyzed locally on the device based on the command-action informationtransmitted from the remote content provider along with the speechinteractive content.

The one or more programs may further include instructions, which whenexecuted by the one or more processors, cause the device to perform thefollowing: detecting completion of execution of the action responding tothe user's voice command; in response to detecting completion ofexecution of the action responding to the user's voice command,un-silencing the content data received from the remote content provider(e.g., by unmuting, resuming, playing non-silence content).

In some embodiments, the main media content contains speech interactivecontent are part of a single stream of content, where the speechinteractive content includes a period of silence for the period ofspeech recognition (e.g., when a speech recognizer is turned on.) Inthis way, the speech interactive content need not be silenced in orderto initiate the speech recognition and thus need not be un-silenced.Alternatively or additionally, the main media content is streamedseparately from the speech interactive content. The speech interactivecontent may not include a dedicated period of silence for the speechrecognition. Then, the main media content need to be silenced (e.g.,stopped, muted, playing silence in lieu of content) in order to play thespeech interactive content. Also, to activate speech recognition, thespeech interactive content need to be silenced (e.g., stopped, muted,playing silence). After the end of the speech recognition, the speechinteractive content may be un-silenced, and after the end of the speechinteraction, the main media content may be un-silenced.

In some embodiments, a method for providing speech interactive contentis provided. The method comprises: monitoring content data received froma remote content provider; detecting an event in the monitored contentdata received from the remote content provider, wherein the eventcomprises information identifying a start time for starting speechinteractive content; in response to detecting the event: selecting aspeech interactive content; playing the speech interactive content atthe start time, and silencing the content data received from the remoteprovider (e.g., by muting, pausing, playing silence) while the speechinteractive content is being played.

In some embodiments, a non-transitory computer readable mediumcomprising one or more computer programs is provided. The computerprograms, when executed by a device with one or more processors, causethe device to perform the following: monitoring content data receivedfrom a remote content provider; detecting an event in the monitoredcontent data received from the remote content provider, wherein theevent comprises information identifying a start time for starting speechinteractive content; in response to detecting the event: selecting aspeech interactive content; playing the speech interactive content atthe start time, and silencing the content data received from the remoteprovider (e.g., by muting, pausing, playing silence) while the speechinteractive content is being played.

In some embodiments, detecting the event comprises detecting asub-audible tone embedded in the content streamed from the remotecontent provider. The sub-audible tone (e.g., 20 Hertz or less) is notdetectable by an unaided human ear but is detectable by the device.Alternatively or additionally, detecting the event comprises detectinginstructions for starting speech interactive content in a metadata ofthe content stream streamed from the remote content provider.

BRIEF DESCRIPTION OF THE DRAWINGS

The characteristics and advantages of the devices, systems, methods, andcomputer-readable media for providing interactive streaming content willbe explained with reference to the following description of embodimentsthereof, given by way of indicative and non-limiting examples withreference to the annexed drawings, in which:

FIG. 1 illustrates an example of a system that allows interactiveadvertising via a server, in accordance with some embodiments describedherein.

FIG. 2 illustrates an example of a main loop processing flow chart thatmay apply to the interactive advertising system 100 shown in FIG. 1, inaccordance with some embodiments described herein.

FIG. 3 illustrates an example of an ad initial prompt processing flowchart that may apply to step S212 in FIG. 2, in accordance with someembodiments described herein.

FIG. 4 illustrates an example of an initial response processing flowchart that may apply to step S320 in FIG. 3, in accordance with someembodiments described herein.

FIG. 5 illustrates an example of an action processing flow chart thatmay apply to, for example, step S422 and/or S408 in FIG. 4, inaccordance with some embodiments described herein.

FIG. 6 illustrates an example of an ad selection algorithm that mayapply to step S208 in FIG. 2, in accordance with some embodimentsdescribed herein.

FIG. 7 illustrates an example of a “my vote” processing flow chart thatmay apply to step S516 in FIG. 5 in response to a “my vote action,” inaccordance with some embodiments described herein.

FIG. 8 illustrates an example of a response handling flow chart that maybe apply to step S405 in FIG. 4 and/or step S505 in FIG. 5, inaccordance with some embodiments described herein.

FIG. 9 illustrates an example of a screenshot of an ad managerapplication, in accordance with some embodiments described herein.

FIG. 10 illustrates an example of a screenshot of a campaign managerapplication, in accordance with some embodiments described herein.

FIG. 11A illustrates an example of the modified content stream beingstreamed from the intermediary interactive system; FIG. 11B illustratesan example of the modified content stream transmitted back to thepublisher.

FIG. 12A illustrates an example of the media publisher streamingoriginal content to users; FIG. 12B illustrates an example of the mediapublisher streaming media content while the interactive system listensin for a predefined event or marker.

FIG. 13 illustrates an example of content data with one or more markersfor interactive content, in accordance with some embodiments describedherein.

FIG. 14 illustrates an example of a sub-audible tone marker.

FIG. 15A and FIG. 15B illustrate an exemplary process for providingspeech interactive content based on an event such as recognition of amarker.

FIG. 16A and FIG. 16B illustrate an exemplary process for providingspeech interactive content based on information embedded in metadata ofthe content.

FIG. 17 illustrates an exemplary process for selecting interactivecontent before playback.

FIG. 18 illustrates an exemplary process for detecting a recognitionmarker (e.g., a sub-audible tone).

FIG. 19 illustrates an example of the interactive server monitoring themain media content provided from a remote content provider.

DETAILED DESCRIPTION OF THE INVENTION

The present disclosure relates to a technique for providing interactivecontent in the middle of, or in conjunction with, streaming content. Oneway to provide interactive content in the middle of, or in conjunctionwith, the streaming content is to modify the streaming content such thatthe interactive content is directly embedded (e.g., inserted) into thestreaming content (e.g., a direction insertion technique). An example ofthis technique is described in reference to at least FIGS. 11A-11B.

Another way to provide interactive content in the middle of, or inconjunction with, the streaming content is to silence the streamingcontent at a desired time and play interactive content in place of thesilenced streaming content (e.g., a multi-stream technique.) An exampleof this technique is described in reference to at least FIGS. 12A-12B.For example, in this approach, switching from a stream ofnon-interactive content to a stream of interactive content can betriggered upon detection of one or more predefined events (e.g.,recognition of a marker, metadata analysis, etc.) Further, the eventscan be used to notify when to start playing the interactive content inplace of the non-interactive content, when to start speech recognition,whether to resume the non-interactive content at the end of theinteractive content or activate a different operation based on a voicecommand, etc.

A direct insertion technique is beneficial at least in a way that asingle stream of content that includes both non-interactive portion andinteractive portion is played to the users. Since one continuous streamis played from a single source, switching from non-interactive portionto interactive portion is smooth.

A multi-stream technique is beneficial in that it does not requiredirect and significant modifications to the original content, yet it canbe distributed with interactivity. However, a precise timing control isdesired to achieve a smooth switching between a stream ofnon-interactive content from a first source and another stream ofinteractive content from a second source.

Interactive content is, optionally, audio-only, audio and video, orvideo-only content. Interactive content may be configured to interactand respond to user's voice commands or other types of commands such ascommands via touch inputs, motion inputs, or inputs provided by othermechanical input mechanisms (e.g., keyboards, joystick, button, knob,stylus, etc.)

Interactive content as described in this disclosure is, optionally,interactive advertising content or non-advertising content such asstreaming songs, news, or other entertaining or informative media, etc.Interactive advertising content is used interchangeably with interactivecontent, such that the descriptions of the interactive advertisingcontent are not limited to the interactive advertisements but may alsobe applied to non-advertising interactive content. Conversely, thedescriptions of the interactive content can be equally applied to theadvertising content and non-advertising content so long as thosecontents are human interactive as described and contemplated by thepresent disclosure.

Various characteristics and methodologies of making content interactiveto human inputs, especially voice inputs, are described in U.S. patentapplication Ser. No. 13/875,887, titled “Device, System, Method, AndComputer-Readable Medium For Providing Interactive Advertising,” filedon May 2, 2013, the content of which is incorporated herein by referencein its entirety. The descriptions in the identified application areprovided in reference to one exemplary form of interactive content,interactive advertising content. However, it is to be noted that thosedescriptions and teachings can equally be applied to non-advertisingcontent that is made human interactive, specifically speech interactive.

Note that the techniques are described in reference to exemplaryembodiments, and any other modifications may be made to the describedembodiments to implement the interactive streaming content technologyand are deemed within the scope of the present disclosure. Further, thedescribed examples may be embodied in many different forms and shouldnot be construed as limited to the embodiments set forth herein; rather,these embodiments are provided so that this disclosure will be thoroughand complete, and will fully convey the scope of the claims to thoseskilled in the art.

Like numbers refer to like elements throughout. As used herein, the term“and/or” includes any and all combinations of one or more of theassociated listed items. It will be understood that, although the termsfirst, second, etc. may be used herein to describe various elements,these elements should not be limited by these terms. These terms areonly used to distinguish one element from another element. Thus, a firstelement discussed below could be termed a second element withoutdeparting from the scope of the claimed subject matter.

The terminology used herein is for the purpose of describing particularembodiments only and is not intended to limit the claims. Unlessotherwise defined, all terms (including technical and scientific terms)used herein have the same meaning as commonly understood by one ofordinary skill in the art to which this disclosure belongs. It will befurther understood that terms, such as those defined in commonly useddictionaries, should be interpreted as having meanings that areconsistent with their meanings in the context of the relevant art andwill not be interpreted in an idealized or overly formal sense unlessexpressly so defined herein.

As will be appreciated by one of skill in the art, the claimed subjectmatter may be embodied as a method, device, data processing system, orcomputer program product. Furthermore, the claimed subject matter maytake the form of a computer program product on a computer-usable storagemedium having computer-usable program code embodied in the medium. Anysuitable computer-readable medium may be utilized including hard disks,optical storage devices, a transmission media such as those supportingthe Internet or an intranet, or magnetic storage devices.

Computer program code for carrying out operations of the embodiments ofthe claimed subject matter may be written in an object-orientedprogramming language. However, the computer program code for carryingout operations of the embodiments of the claimed subject matter may alsobe written in conventional procedural programming languages, such as the“C” programming language.

In some embodiments, the program code may execute entirely on a singledevice (e.g., a playback device, a remote content server), partly on thesingle device, as a stand-alone software package, partly on a firstdevice (e.g., a playback device) and partly on a second device (e.g., aremote computer) distinct from the first device, or entirely by a remotecomputer. In the latter scenario, the remote computer may be connectedto the computer through a local area network (LAN) or a wide areanetwork (WAN), or the connection may be made to an external computer(for example, through the Internet using an Internet Service Provider).For example, the playback devices may be a TV, a computer, acomputer-embedded automobile audio system, a tablet, a smartphone, andother smart devices.

The claimed subject matter is described in part below with reference toflow chart illustrations and/or block diagrams of methods, apparatus(systems), and computer program products according to embodiments of theclaimed subject matter. It will be understood that each block of theflow chart illustrations and/or block diagrams, and combinations ofblocks in the flow chart illustrations and/or block diagrams, can beimplemented by computer program instructions. These computer programinstructions may be provided to a processor of a general purposecomputer, special purpose computer, or other programmable dataprocessing apparatus to produce a machine, such that the instructions,which execute via the processor of the computer or other programmabledata processing apparatus, create means for implementing thefunctions/acts specified in the flow chart and/or block diagram block orblocks.

These computer program instructions may also be stored in acomputer-readable memory that can direct a computer or otherprogrammable data processing apparatus to function in a particularmanner, such that the instructions stored in the computer-readablememory produce an article of manufacture including instruction meanswhich implement the function/act specified in the flow chart and/orblock diagram block or blocks.

The computer program instructions may also be loaded onto a computer orother programmable data processing apparatus to cause a series ofoperational steps to be performed on the computer or other programmableapparatus to produce a computer implemented process such that theinstructions which execute on the computer or other programmableapparatus provide steps for implementing the functions/acts specified inthe flow chart and/or block diagram block or blocks.

Characteristics of Interactive Content

Exemplary characteristics of interactive content are explained inreference to interactive advertising content. As noted previously, thedescriptions and teachings herein are not limited to the advertisingcontent and can equally be applied to non-advertising interactivecontent (e.g., a stream of songs, videos, news, other entertaining orinformative media, etc.) By way of example, an audio stream of songcontents can be made speech interactive, such that a user speaks a voicecommand while the song contents are streamed, to request that adifferent content stream (e.g., different genre of songs or differentmedia content) be streamed onto the user's device. By way of anotherexample, an audio stream of news can be made interactive such that auser speaks a voice command while the news is streamed, to request thatan automatic keyword search be performed in a preferred search engine,and/or open a web browser containing more in-depth informationconcerning the news streamed at the time of receiving the voice command.Various other modifications and permutations are possible in theapplications of the interactive content as will be apparent to thoseskilled in the art, and all of such variations are deemed within thescope of the present disclosure.

FIG. 1 schematically shows an example of a system that allowsinteractive advertising via a server, in accordance with someembodiments described herein. System 100 includes a server 101, one ormore advertisers 107, one or more publishers 105, and one or more users104.

The publisher 105 may broadcast and/or stream content to users throughvarious communication media (e.g., radio and/or tv communication media,Internet podcast media, or any equivalent thereof). The content usuallyincludes audio data with or without the corresponding visual data. Theuser 104 is equipped with a device that may receive the contenttransmitted from the publisher.

The device has an input unit, for example, a microphone for receivingaudio inputs. The microphone may be embedded in the device or externallyconnected to the device. There may be further input units for receivingvarious other forms of input data (e.g., text or selection from thelist), including, but not limited to, a keyboard, a keypad, a joystick,a roller, a touch pad, a touch screen, or any equivalent thereof. InFIG. 1, the devices operated by the users may include a cellphone, atablet, a computer, and a device with a connected microphone. Otherexamples of a user device may include, but not limited to, cars, TVs,stereo systems, etc.

Advertisers 107 are those that provide advertising content topublishers. In the system, the advertisers provide their advertisingcontent to server 101 along with other target criteria information, andthen the server 101 selects the appropriate content for each individualuser 104 and transmits it to the corresponding user 104. Then, the user104 that receives the content may interact with the advertiser 107,other content stored in the server, or any equivalent thereof, inreal-time through server 101.

The multi-path communication through server 101 may be accomplished byusing plug-in computer programs. A plug-in is a set of softwarecomponents that provide specific abilities to a larger softwareapplication, and may enable customizing the functionality of anapplication. A plug-in computer program may be stored in and executed bya processor of the server 101, a device for the user 104, and/or adevice for the publisher 105, to customize the functionality of therespective devices in the interactive advertising system 100.

For example, a server plug-in 102 may be stored in and executed by aprocessor of the device for user 104 such that the server plug-in 102helps the user 104 to interact with the corresponding publisher 105(e.g., through publisher's application), the server 101 through thenetwork 108 (e.g., HTTP web-based Internet, any proprietary network, orany equivalent thereof capable of two-way communications) and/or thecorresponding advertiser 107 through the server 101. The advertisers andusers may use the same network to communicate with the server, or mayuse different networks to communicate with the server.

Similarly, a server plug-in 102 may be stored in and executed by aprocessor of the publisher 105 and/or of the advertiser 107 to customizethe functionality of the publisher 105 and/or the advertiser 107 in theinteractive advertising system 100, if necessary or beneficial.

In addition, a publisher application 106 may also be stored in andexecuted by the user's device to receive the content from thecorresponding publisher. A server plug-in 102 may make the publisherapplication 106 and the interactive advertising system 100 compatiblewith the conventional broadcasting of the content from the publisher.The publisher application 106 may communicate and interact with theserver 101 through a customized plug-in 102.

Each advertiser and/or user may run a separate advertiser applicationand/or a separate customized plug-in, or a plurality of advertisersand/or users may run a shared publication application through thenetwork. In the exemplary system shown in FIG. 1, each advertiser 1-3runs a separate advertiser application 111 a that is configured tocommunicate with the server 101 and one or more users 104 through thenetwork 108. The one or more users 104 may have installed on theirdevices a corresponding advertising application 111 b.

The advertiser applications 111 a/111 b may provide significantextensibility to the capabilities of the overall interactive advertisingsystem, for example, because they may be called and/or launched byusers' commands or speaking of appropriate action phrases, including,but not limited to, “call now,” “buy it,” “go to,” or any other phrasesthat may be additionally or alternatively implemented in the system.

When the advertiser applications 111 a/111 b are called or launched,they may provide a wide range of functionalities customized to thecorresponding advertiser, including, but not limited to: mobileinteractive voice response (IVR), call routing, voice or touch mobilepurchases, voice or touch order fulfillment, voice or touch customerfeedback, voice or touch customer service, voice web-site access, etc.

Advertisers 107 may provide advertising content to users through adnetwork(s) 109. Ad network plug-in(s) 110 may be embedded in thecorresponding publisher application 106 to provide the content to theusers. Then, the server plug-in 102 that is configured to communicatewith the server 101 through the network 108 may be embedded in the adnetwork plug-in 110 such that the user may interact with the advertisingcontent provided by the advertiser 107 through ad network(s) 109.

Users 104 may interact with the advertising content as they receive itfrom the publishers 105 by inputting commands (e.g., audio command, textcommand, selection command, or any equivalent thereof) using the inputunit(s) of the device. In particular, the description herein mayemphasize the user's interaction by audio commands, but a similarconcept may apply to other schemes without departing from the core ideaand spirit of the claims.

As the user 104 receives the advertising content from the publisher 105,the user may input an audio command, for example, requesting moreinformation about the item, requesting to purchase the item, orrequesting to provide feedback to the advertiser, etc.

These requests are provided herein only as examples, and more commandsmay be made available through a simple modification to the system aswill be apparent to one of ordinary skill in the art. In particular, thecommand list may be dynamically defined, and the command definitions mayleverage native capabilities on the corresponding device, such as,non-exclusively, dialing a number, initiating a SKYPE session, opening aweb page, downloading and/or installing an application, playing an audiofile, etc. In fact, the interactive advertising platform (system) mayallow users, advertisers, publishers, or any relevant entities in theinteractive advertising market to dynamically define the commands totake advantage of any native device capabilities with use of a simpleapplication such as, non-exclusively, an advertiser mini-application, anad manager webpage/application, etc. An exemplary screenshot of an admanager application is shown in FIG. 9.

Additionally or alternatively, the platform may also allow advertisers,publishers, and/or any relevant entities in the interactive advertisingmarket to hook in their own server-side logic via the network (e.g., webservice notifications) to customize the interactive advertising systemaccording to their specific needs.

The user's audio command is then recognized by a speech recognizer (VR),which may be implemented on the user's device as shown in the speechrecognizer 103 b in FIG. 1, or may be implemented on the server's sideas shown in the speech recognizer 103 a in FIG. 1. The speech recognizer103 a/103 b may process the user's audio. Optionally, it may also returnthe corresponding text version to the user. Further, the server plug-in102 then may process the recognized user's response—for example, if theuser's recognized response calls for a ‘call-now’ action, the serverplug-in 102 may get the corresponding advertiser's phone number from theserver 101 and cause the user's device to initiate automatic calling ofthe advertiser's number.

In another example, the user's recognized response may call forproviding feedback to the advertiser 107, in which case the serverplug-in 102 resets the VR 103 a/103 b to listen to the user's feedback,the VR 103 a/103 b processes the user's feedback and returns thefeedback to the server 101, and then the server 101 may send thefeedback to the corresponding advertiser 107, or otherwise make itavailable for access by the corresponding advertiser 107. Furtheractions and commands will be described below with reference to otherfigures.

The publisher application 106 may be installed on the user's device orany device with a processor capable of executing the publisherapplication 106, and may be used to broadcast and/or stream the contentprovided by the corresponding publisher 105 on the user's device 104. InFIG. 1, the users 1-4 each run a publisher application on theircorresponding devices, i.e., a cell-phone, a tablet, a computer, and adevice with microphone. As previously noted, the user devices may alsoinclude cars, TVs, stereo systems, or any equivalent device with audiofunctionalities.

The server plug-in 102 may be installed on the user's device or anydevice with a processor capable of executing the server plug-in 102, andmay be used to communicate with the server 101. The server plug-in 102may or may not provide the speech recognizer to the user device on whichit is installed. If it does not provide the speech recognizer to theuser device, the speech recognizer on the server's end, 103 a, mayinstead be used. Further, the server plug-in 102 may be embeddeddirectly in the publisher application 106, in which case the advertisers107 are connected to the publishers 105 and ultimately to users 104through the network 108, and/or embedded in the ad network plug-in 110,in which case the advertisers 107 are connected to the publishers 105and ultimately to users 104 through either or both the ad network 109and the network 108.

For example, for user 1 in FIG. 1, the server plug-in 102 is embedded inthe publisher application 106, and provides the speech recognizer 103 bto the user device. For user 2, the server plug-in 102 is embedded inthe ad network plug-in 110, which is then embedded in the publisherapplication 106, and also provides the speech recognizer 103 b to theuser device. For user 3, the server plug-in 102 is embedded in the adnetwork plug-in 110, which is then embedded in the publisher application106, but does not provide the speech recognizer to the user device. Foruser 4, the server plug-in 102 is embedded in the publisher application106 that does not run an ad network plug-in, and does not provide thespeech recognizer to the user device.

Accordingly, the server plug-in 102 operating on the user devices 2 and3 with the ad network plug-in 110 may receive advertising content andotherwise communicate and/or interact with the advertisers 107 througheither or both the ad network 109 and the network 108 that includes theserver 101. Further, the server plug-in 102 operating on the userdevices 3 and 4 may recognize the user's spoken response through thespeech recognizer 103 a implemented on the server 101.

Once the speech recognizer 103 a/103 b processes the recognition of theuser's audio command, then the server 101 may operate in an interactivemanner in response to the recognized command, including, for example,initiating an action in response to an action by another component.Examples of the processing flow in each of these components will bedescribed below, but any obvious modification to these examples may bemade to satisfy any specific technical and design needs of aninteractive advertising system as will be apparent to one of ordinaryskill in the art.

Further, the publisher application 106, plug-in 102 and/orvoice-recognizer (VR) 103 may be customized or modified, separately orin combination, depending on each user 104 (e.g., specificcharacteristics of the user's device). For example, different techniquesmay be configured to recognize the user's spoken response and/or audiocommand based on the microphone configuration in use (e.g., headset,Bluetooth, external, etc.).

FIG. 2 shows an example of a main loop processing flow chart that mayapply to the interactive advertising system 100 shown in FIG. 1, inaccordance with some embodiments described herein. A publisherapplication 201 may be used to implement the publisher application 106in the interactive advertising system 100 shown in FIG. 1.

A plug-in 202 may be used to implement the customized plug-in 102 in theinteractive advertising system 100 shown in FIG. 1. A server 203 may beused to implement the server 101 in the interactive advertising system100 shown in FIG. 1.

In the exemplary main loop processing flow 200 shown in FIG. 2, thepublisher application 201 initially plays the regular content,represented in step S204. The regular content may include anybroadcasted and/or streamed content, including, but not limited to,radio content, IP radio content, tv content, etc. At S205, beforereaching the predetermined break time for advertisements, the publisherapplication 201 requests advertising content to prepare to serve to theuser(s). The content-request may be automatically generated by thepublisher's application and not generated or prompted by the user.

Additionally or alternatively, the publisher's application may generatea content-request for a certain type of advertising content based on oneor more user actions or characteristics (e.g., a certain action by user,or certain characteristics of the pre-stored settings in the user'sdevice, may trigger the plug-in in the user's device to selectsports-related content over food-related content, etc.). Examples ofsuch user actions or characteristics may include, but not limited to, aspoken or written command, a prompt by clicking a button, a record offrequently visited web-pages stored in the device, a record ofpreviously played advertising contents that were acted upon by the user,etc.

At S206, the request from the publisher application 201 is transmittedto the server 203 by the plug-in 202 using the HTTP web service. AtS207, upon receiving the advertising-content request, the server 203selects an appropriate advertising content for that particular request.The selection may be made based on various characteristics, including,but not limited to, the characteristics of the recipient-user of thecontent from the requestor-publisher application, the associated userdevice, and/or the publisher application, the time, the weather of theday, or the area associated with the user device, etc.

The advertising-content selection may be implemented using one or morecomputer program algorithms, for example, by giving different cut-offsfor each characteristic, putting different weight on eachcharacteristic, or any other ways to filter and select the targetadvertisement for the user as will be apparent to one of ordinary skillin the art. Further, the server 203 may be configured to apply differentalgorithms based on a certain characteristics of the user, user-device,publisher application, and/or the advertiser. An algorithm may bepre-defined, or may be customizable for each advertiser such that theadvertiser can select a target audience and decide how the server canselect the target audience. An example of the ad selection algorithmthat may be used in S208 is explained below with reference to FIG. 6.

At S209, the selected advertising content is transmitted from the serverto the plug-in 202. The content of the selected advertisement aspreviously provided from the advertiser and stored in the server istransmitted. At S210, the plug-in 202, after receiving the selectedadvertising content from the server 203, notifies the publisherapplication 201 that the advertisement is ready for play.

At S211, after receiving the ready-sign from the plug-in 202, thepublisher application 201 continues the playing of the regular contentwhile waiting for an advertisement break, and plays the advertisingcontent received from the server 203 during the advertisement break. AtS212, as the advertisement break starts, and consequently, the selectedadvertising content is ready to be played, a different processing flow(e.g., ad initial prompt processing flow) starts to run on theassociated components. An example of such an ad initial promptprocessing flow is shown in FIG. 3.

FIG. 3 schematically shows an example of an ad initial prompt processingflow chart that may apply to step S212 in FIG. 2, in accordance withsome embodiments described herein. User 301 may correspond to the user104 in the interactive advertising system 100 shown in FIG. 1.

The publisher application 302 may be used to implement the publisherapplication 106 in the interactive advertising system 100 shown inFIG. 1. The plug-in 303 may be used to implement the plug-in 102 in theinteractive advertising system 100 shown in FIG. 1. The speechrecognizer (VR) 304 may be used to implement the VR 103 in theinteractive advertising system 100 shown in FIG. 1. Further, if theprocessing flow of FIG. 3 applies to step S212 in FIG. 2, the publisherapplication 302 may correspond to the publisher application 201 in FIG.2, and the plug-in 303 may correspond to the plug-in 202 in FIG. 2.

The ad initial prompt processing flow 300 may be executed during anadvertisement break time in the regular content broadcasted from thepublisher and received by the user's device through the publisherapplication 302. At S305, the system transitions from the main loopprocessing flow 200 to the ad initial prompt processing flow 300 as theadvertisement break time starts. As previously noted with reference toFIG. 2, before the advertisement break time starts, the plug-in alreadycompletes the requesting and receiving of the advertisement selected andtransmitted by the server as well as its corresponding advertisingcontent. This advertising content may be locally stored to be ready forservice or play.

At S306 and S307, when the publisher application 302 sends a cue sign,i.e., requests the on-hold selected advertising content to be played,the plug-in 303 plays the advertising content. If the content includesboth audio and visual data, the plug-in 303 plays both the audio andvisual data on the user's device.

Further, the plug-in 303 may cause the user's device to displayclickable banner ads corresponding to the content being played.Accordingly, the user may listen and/or see the advertising content.

At S309, as soon as the advertising content starts being played, theplug-in 303 also sets the speech recognizer (VR) 304 to a ready-state.The VR 304 is switched to an on state, ready to listen to the user'saudio command, as represented in step S317. Further, as soon as the VR304 is activated, the user can interrupt the advertising content beingplayed at any time and input an audio command. For example, if the usermakes a noise with sufficient decibels to be recognized as an audioinput, the plug-in 303 will stop playing the advertising content, andthen the VR 304 will take the user's audio command and process it. Thisis represented as the ‘receive response’ step(s) at S308.

At S310, the plug-in 303 plays the main content of the advertisement andsubsequently plays the pre-recorded instructions for users on how torespond to the advertisement. At S311, after the instructions have beenplayed, the plug-in 303 plays a signal to the user and pauses for up toa predetermined number of seconds, e.g., P1 seconds, after the signal.P1 may be any value near three (3), including, but not limited to, 1,1.5, 2, 2.5, 3.5, 4, 4.5, or any other non-negative value. At S312,after the P1 seconds, the plug-in 303 removes or hides thevisual/graphic data of the advertising content (e.g., the graphic banneradvertisement) and returns control of the audio to the device/player sothat the regular content (e.g., from the publisher application) isresumed.

At S313, even after the regular content is resumed, the plug-in 303 canstill receive the user's audio commands for up to a predetermined numberof seconds, e.g., P2 seconds. P2 may be any value near five (5),including, but not limited to, 2, 2.5, 3, 3.5, 4, 4.5, 5.5, 6, 6.5, 7,7.5, or any other non-negative value. These predetermined parameters P1and P2 may each have a default value but may also be modified by theuser, user's device, plug-in, publisher application, server, and/or thecreator of the advertising content such as the advertiser.

At S314, after P2 seconds, the plug-in 303 turns off the speechrecognizer (VR) 304, and then the VR 304 stops listening to themicrophone of the user's device, as represented in step S316. Then, atS315, after the plug-in 303 has turned off the VR, the main loopprocessing flow may resume.

Further, immediately after the step S307 when the plug-in 303 startsplaying the audio portion of the advertising content as well asdisplaying the visual portion of the advertising content on the user'sdevice, the user may make a response at any time by inputting either orboth of the audio command, text command, selection command, or anyequivalent thereof, as represented in step S318 in FIG. 3.

At S319, if the user inputs a response to the advertising content, aninitial response processing flow starts, as represented in step S320.The user may input a response at times defined in steps S308-S314. Ifthe user does not input any response, the main app loop may resume, asrepresented in step S315.

FIG. 4 schematically shows an example of an initial response processingflow chart that may apply to step S320 in FIG. 3, in accordance withsome embodiments described herein. In previous steps, the speechrecognizer (VR) has received the user's audio command. FIG. 4 shows anexemplary processing flow chart for processing such a response inputtedby the user and recognized by the VR. The processing of the response maybe done by the VR and/or the plug-in.

In the example shown in FIG. 4, user 401 may correspond to the user 104in the interactive advertising system 100 in FIG. 1, plug-in 402 in FIG.4 may correspond to the plug-in 103 in FIG. 1, and voice-recognizer (VR)403 in FIG. 4 may correspond to the speech recognizer (VR) 103 in FIG.1.

Further, the initial response processing flow 400 shown in FIG. 4 mayapply to step S320 in FIG. 3 in which case the user 401 in FIG. 4 maycorrespond to the user 301 in FIG. 3, the plug-in 402 in FIG. 4 maycorrespond to the plug-in 303 in FIG. 3, and the VR 403 in FIG. 4 maycorrespond to the VR 304 in FIG. 3.

The initial response processing flow chart shown in FIG. 4 starts withstep S418 representing a transition from the main app loop to a statewhere the user inputs a command which is recognized by the device.Specifically, at S419, the VR 403 recognizes the user's audio inputcommand, processes it, and may return a corresponding text command tothe user for, for example, confirmation. Also, the VR 403 transmits thecommand to the plug-in 402 for further processing, as shown in stepS404.

At S404, the plug-in 402 processes the response (e.g., the responserecognized by the VR 403 if the response was audio command inputted bymicrophone, or the response inputted by other input units such as touchpad, keyboard, etc.) and searches for a valid advertisement action(hereinafter, “ad action”) corresponding to the response.

For example, there may be provided a correspondence table matching acertain response to a certain action. Such a correspondence table may bepre-stored in the server such that the plug-in may pull the necessarydata in relation to the response being processed in real-time throughthe network, or may be pre-stored locally in the user's device for, forexample, faster operations.

The searching for the valid ad action may be implemented through adedicated algorithm such as a response handling processing flow shown instep S405 in FIG. 4. If the plug-in 402 decides that there is nopre-determined ad action for the recognized response (i.e., “no match”case), then the main app loop may resume as shown in step S406. On theother hand, if there is a valid ad action (i.e., “action match” case),then the plug-in 402 starts an action processing flow, as represented instep S408.

However, if the matched ad action requires receiving more of a responsefrom the user (such as get feedback, etc.), as represented in step S407,then the plug-in 402 and the VR 403 initiate the “receive response (RR)”steps as represented in step S420.

More specifically, at step S409, after the plug-in 402 has decided thatthe matched ad action requires receipt of further user response, theplug-in 402 resets the VR 403, which turns on the VR to be ready tolisten to the microphone of the user's device, as represented in stepS416.

As indicated in step S420 and in similar step S308 shown in FIG. 3, assoon as the VR 403 is activated in step S416, the user can interrupt thecontent being played at any time and input an audio command, whichincludes the times during which the “tell me more” content is beingplayed, e.g., step S410. For example, if the user makes an utterancewith sufficient decibels to be recognized as an audio input, the plug-in402 will stop playing the “tell me more” content, and simultaneously theVR 403 will accept the user's utterance as an audio command, in otherwords, the user may ‘barge-in’ to input an audio command while thecontent is being played. The user may also input a response at timesdefined in steps S409-S414 as will be explained below.

At S410, the pre-stored “tell me more” content is played on the user'sdevice. Such a “tell me more” content may be pre-stored in the serversuch that the plug-in 402 may pull the necessary data in relation to theresponse being processed in real-time through the network, or may bepre-stored locally in the user's device for, for example, fasteroperations.

At S411, after the “tell me more” content has been played, the plug-in402 makes a signal to the user 401 indicating that the user may respondnow and pauses for up to P1 seconds after the signal.

At S412, after the P1 seconds have passed, the plug-in 402 removes orhides the visual/graphic data of the “tell me more” content and returnscontrol of the audio to the device/player so that the regular content(e.g., from the publisher application) is resumed.

At S413, even after the regular content is resumed, the plug-in 402 canstill receive the user's audio commands for up to P2 seconds.

At S414, after P2 seconds have passed, the plug-in 402 turns off thespeech recognizer (VR) 403, and then the VR 403 stops listening to themicrophone of the user's device, as represented in step S417. At S415,after the plug-in 402 has turned off the VR 403, the main loopprocessing flow may resume. These predetermined parameters P1 and P2 mayeach have a default value but may also be modified by the user, user'sdevice, plug-in, publisher application, server, and/or the creator ofthe advertising content such as the advertiser.

Further, immediately after the step S407 when the plug-in 402 startsplaying the audio portion of the “tell me more” content as well asdisplaying the visual portion of the “tell me more” content on theuser's device, the user may make a response at any time by inputtingeither or both the audio command, text command, selection command or anyequivalent thereof, as represented in step S420 in FIG. 4.

At S421, if the user inputs a response to the advertising content, anaction processing flow starts, as represented in step S422. If the userdoes not input any response, the main app loop may resume, asrepresented in step S415.

As noted above, an action processing flow may occur when user's inputtedresponse has a matching valid action, and the associated components inthe system (e.g., plug-in, server, application, advertiser, etc.)execute the action processing flow to actually perform the matchingvalid action. An example of such an action processing flow is shown inFIG. 5.

FIG. 5 schematically shows an example of an action processing flow chartthat may apply to, for example, step S422 and/or S408 in FIG. 4, inaccordance with some embodiments described herein. In the example shownin FIG. 5, user 501 may correspond to the user 104 in the interactiveadvertising system 100 in FIG. 1, plug-in 502 in FIG. 5 may correspondto the plug-in 102 in FIG. 1, voice-recognizer (VR) 503 in FIG. 5 maycorrespond to the speech recognizer (VR) 103 in FIG. 1, and server 504in FIG. 5 may correspond to the server 101 in FIG. 1.

Further, the action processing flow 500 shown in FIG. 5 may apply tostep S422 and/or S408 in FIG. 4, in which case the user 501 in FIG. 5may correspond to the user 401 in FIG. 4, the plug-in 502 in FIG. 5 maycorrespond to the plug-in 402 in FIG. 4, and the VR 503 in FIG. 5 maycorrespond to the VR 403 in FIG. 4.

The action processing flow 500 starts with step S505 when it isdetermined whether the user's inputted response has a matching validaction. This step is referred to as a response handling flow. An exampleof such a response handling flow will be explained below with referenceto FIG. 8.

If the user's inputted response has no valid matching action, the mainapp loop may resume, as represented in step S506. If there is a matchingaction, the system determines which one of the pre-determined actions isthe matching action for the user, what are the requirements and/orcriteria for the matching action, and which other components should beactivated and/or notified to execute the matching action, and otheractions, etc. An example of such a determination is represented in stepsS507-S512.

First, at S507, the system determines whether the matching action is a“buy it” action, and if the answer is positive, the plug-in 502 requeststhe server 504 to process the “buy it” action. The “buy it” action is anaction that is pre-stored in the server, and an individual advertisermay customize the “buy it” action associated with its correspondingadvertising content.

For example, an advertiser A may create and store an advertising contentA in the server for a specific target audience, and designate that thecorresponding “buy it” action for the advertising content A causes theserver to send an email to the user, who has made a response associatedwith the “buy it” action, including the purchase information (e.g.,payment method, link to payment webpage, etc.).

In another example, an advertiser B may create and store an advertisingcontent B in the server for a different specific target audience, anddesignate that the corresponding “buy it” action for the advertisingcontent B causes the server to notify the advertiser B, for example, toinitiate an automated order call for the user, etc. As such, the “buyit” action may be customized for each advertiser, or for each differenttarget audience group, or depending on the user's characteristics suchas the user's current location, registered address, age, etc.

In the exemplary processing flow 500, in response to the “buy-it” actiondetermined in step S507, the server 504 sends an email to the user withpurchase information as shown in step S524. After the email has beensent, the server 504 records the action, as shown in step S525.

If the matching action is not a “buy it” action, then the systemdetermines whether it is a “call now” action, as shown in step S508. Ifit is a “call now” action, then the advertiser's phone number isautomatically dialed on the user's device, as shown in step S514. Theadvertiser's phone number may be pre-included in the advertising contentsuch that the plug-in does not need to contact the server again to getthe information on the advertiser's number.

Additionally or alternatively, one or more relevant phone numbers may belooked up in real time based on the user's location or other specifics.The look-up process of phone numbers may be done locally on the user'sdevice or remotely on the server in which case the relevant informationmay be transmitted between the user's device and the server through thenetwork.

If the matching action is not a “call now” action, then the systemdetermines whether it is a “go to” action, as shown in step S509. If itis a “go to” action, then the advertiser-designated webpage isautomatically opened on the user's device, as shown in step S515. Theadvertiser-designated webpage may be pre-included in the advertisingcontent such that the plug-in does not need to contact the server againto get the information on the advertiser-designated webpage.

If the matching action is not a “go to” action, then the systemdetermines whether it is a “my vote” action, as shown in step S510. Ifit is a “my vote” action, then the my vote processing flow is triggeredto run, as shown in step S516. An example of such processing flow willbe explained below with reference to FIG. 7.

If the matching action is not a “my vote” action, then the systemdetermines whether it is a “send email” action, as shown in step S511.If it is a “send email” action, then the plug-in 502 transmits a requestto the server 504 to process the action, as shown in step S517. Theserver 504, after receiving the request, sends an email to the user. Theformat and content of the email may be pre-designated by the advertiser.After the email has been sent, the server records the action, as shownin step S527.

If the matching action is not a “send email” action, then the systemdetermines whether it is a “talk back” action, as shown in step S512. Ifit is a “talk back” action, then the plug-in should reset the associatedcomponents to get ready to listen to the user's further feedback.Although not explicitly shown in FIG. 5, there may be additionalcommands and/or action phrases that may be added to the system such as,non-exclusively, “take picture,” “need help,” “remind me later,” etc.

In the example shown in FIG. 5, after the determination has been madethat the matching action is a “talk back” action at S512, the systemprovides an audio cue to the user (e.g., on the user's device) to signalthe user to input his or her feedback, as shown in step S518.Simultaneously, the speech recognizer (VR) 503 is also reset oractivated to recognize the user's audio inputs, as shown in step S533and step S519.

At S520, the plug-in 502 waits for a predetermined number of seconds,e.g., P3 seconds, for the user to make a response. This predeterminedparameter P3 may have a default value but may also be modified by theuser, user's device, plug-in, publisher application, server, and/or thecreator of the advertising content such as the advertiser. For example,P3 may be any value such as 10, 10.5, 11, 12, 13, 14, 15, 16, 17, 18,19, or any other non-negative value.

P3 may be defined longer than other parameters P1 and P2 because the“talk back” processing associated with P3 is used to receive the user'sfeedback, which will be lengthier than simple commands, in general.

At S531, the user may input feedback or a further response to theadvertising content during the response time, P3. If the user makes aresponse before the response time runs out, the speech recognizer (VR)503 recognizes the user-inputted response and notifies the plug-in 502of the response.

Here, the VR 503 may also return the corresponding text-version to theuser. At S521, the plug-in then transmits this decrypted response,having been inputted by the user and decrypted by the VR 503 in case theinput was in audio data, to the server 504.

The server 504 then captures the user's response that may comprise theaudio and text data as shown in step S528, records this action as shownin step S529, and then notifies the corresponding advertiser of thecaptured and stored user's feedback.

Any notification method may be used, including, but not limited to,telephone, fax, email, instant message, etc. A preferred notificationmethod may be pre-designated by the individual advertiser, or may becustomized based on the user's characteristics, advertiser'scharacteristics, etc., depending on the technical and design needs ofthe system.

For example, the notification may be used to allow the advertiser totake further action based on the user's response and/or action. Thefurther action by the advertiser may include a wide range of actionsincluding, but not limited to, a simple return call to the user, sendingan email with a link to the shopping cart with the requested itemincluded, and running a separate program or algorithm (e.g., streaming acustomized content to the user, providing more options to the user tointeract with the advertiser, etc.) using, for example, an advertisingapplication that may be dynamically downloaded to the user's devicethrough connectivity to the network and the server. An example of suchan advertising application is shown in element 111 a in FIG. 1, whichcould be written in languages such as HTML and JavaScript anddynamically downloaded and launched as advertiser app 111 b by abrowser/interpreter within the server plug-in 102 to leveragesophisticated device/Xapp-enabled capabilities such as audio capture,speech recognition and audio playing.

At S522, the recognized user's message that may comprise either or boththe text and audio data may be returned to the user, for example, forconfirmation. If confirmed, the VR 503 may be deactivated to stoplistening to the microphone of the user's device. Then, at S523, themain app loop may resume. As noted earlier, the return of theuser-inputted message may be performed before or at the same time withstep S521.

Further, the particular sequence of the process of determining thematching action in steps S507-S512 is neither necessary nor required forthe practice of the present invention. In fact, the sequence may bemodified in any way as will be desired for a particular set of technicaland design needs.

FIG. 6 schematically shows an example of an ad selection algorithm thatmay apply to step S208 in FIG. 2, in accordance with some embodimentsdescribed herein. The ad selection algorithm 600 in FIG. 6 may be acomputer program stored on a server 601, which causes the server 601 toperform the steps S602-S614, when executed.

The server 601 may correspond to the server 101 in the interactiveadvertising system 100 in FIG. 1, and/or to the server 203 in FIG. 2.Further, the server 601 may be the same server that is referred in otherprocessing flows in FIGS. 3-5, or a different server.

The advertisements may be created and approved by the advertisers to bepre-stored in database of server 601. Then, the ad selection algorithm600 that selects target advertising content for a particular userrequest starts with step S602 by pulling all active ads from thedatabase.

At S603, each active ad is evaluated against the ad request transmittedto the server 601 via the network as well as the advertiser'spre-defined target criteria pre-stored in the server 601. Thisevaluation process is repeated until there are no more ads to evaluate,as shown in step S604. Specifically, the evaluation may be considered asa two-way evaluation. On one hand, the active advertising contents areevaluated against certain criteria embedded in, or associated with, thead request.

For example, the ad request is first prompted by the publisherapplication on the user's device, and then transmitted by the plug-in onthe user's device to the external server via the network. Here, beforethe request is transmitted to the server, the publisher applicationand/or the plug-in may include certain criteria for the advertisements(e.g., certain type of items, price range, etc.) in the request.

When the server receives the ad request, it also receives the adcriteria. The ad criteria may be pre-defined and/or modified by the useroperating the device. Based on these criteria, the server pulls a groupof active advertising contents that meet the criteria.

Subsequently, the server evaluates the ad request against thetarget-audience criteria of each of the pulled advertising contents, asrepresented in steps S605 and S606. The target-audience criteria mayinclude user demographic information such as age, gender, maritalstatus, profession, place of residence, or any other similar factor),application characteristics (e.g., music versus talk, genre of music, orany other similar factor), device characteristics (e.g., currentlocation, network it belongs to, or any other similar factor), and/orother miscellaneous characteristics, including, but not limited to, timeof the day, weather, etc. Such target-audience criteria may bepre-designated by the advertiser and stored in the server 601.

At S608, if there are no eligible ads that meet the requirements of thetwo-way evaluation, the server 601 repeats the second evaluation (i.e.,the evaluation of the ad request against the target-audience criteria)with lower standards. The preference and/or weight of each factor in thetarget-audience criteria is also pre-designated by the advertiser andstored in the server 601. This process repeats until there is aneligible ad that meets the two-way evaluation.

At S607, if there are one or more eligible ads that meet therequirements of the two-way evaluation, those ads are ready to be served(e.g., to be transmitted to the user's device for play). Morespecifically, if there is only one eligible ad, the ad is immediatelytransferred to the user's device (e.g., to be received by the plug-in)for play.

If there are two or more eligible ads, the ad selection algorithm 600may proceed to step S610, where each eligible ad is further evaluatedbased on a different set of criteria to be provided with a “ROI-score,”as shown in step S610 in FIG. 6. The “ROI” may represent the ‘Return onInvestment’ on a particular ad being evaluated. For example, the ROIcriteria may include, non-exclusively, the historical action rate of thead, advertiser's pre-designated budget, etc., as shown in step S611. Thead with a higher ROI-score can then be selected and transmitted to theuser's device for service.

If two or more ads have the same ROI-score, the ad that was leastrecently played can be selected and transmitted to the user's device forservice, as shown in step S612.

At S613, the selected ad is returned to the user's device (e.g.,received by the plug-in) via the network such that the publisherapplication and/or the plug-in on the user's device may service theselected ad when the ad-break time occurs. Further, after an ad isselected, the entire content of the selected ad may be transmitted atonce to the user's device in order to reduce the delay time on theuser's end when servicing the ad content.

FIG. 7 schematically shows an example of a “my vote” processing flowchart that may apply to step S516 in FIG. 5 in response to a “my voteaction,” in accordance with some embodiments described herein. The “myvote” processing flow 700 is an example of a processing flow to performan action that is triggered by a particular user's response associatedwith this “my vote” command and/or action.

This processing flow may be used to prompt the user to make a choiceamong the list of pre-defined items, where an item may be a particularaction to be performed by the plug-in, the server, or the advertiser, oran advertised item, or any selectable choice as may be defined orcustomized for each advertiser, and/or user.

In the example shown in FIG. 7, user 701 may correspond to the user 104in the interactive advertising system 100 in FIG. 1, plug-in 702 in FIG.7 may correspond to plug-in 102 in FIG. 1, voice-recognizer (VR) 703 inFIG. 7 may correspond to speech recognizer (VR) 103 in FIG. 1, andserver 704 in FIG. 7 may correspond to server 101 in FIG. 1.

Further, the “my vote” processing flow 700 shown in FIG. 7 may apply tostep S516 in FIG. 5, in which case the user 701 in FIG. 7 may correspondto the user 501 in FIG. 5, the plug-in 702 in FIG. 7 may correspond tothe plug-in 502 in FIG. 5, the VR 703 in FIG. 7 may correspond to the VR503 in FIG. 5, and the server 704 in FIG. 7 may correspond to the server504 in FIG. 5.

The “my vote” processing flow 700 starts with step S705, where the useris prompted with set of options to choose from. The prompt may beimplemented using either or both an audio file and a visual/graphicnotification.

At S706, upon the prompt, the plug-in 702 resets the speech recognizer(VR) 703, in response to which the VR 703 is activated as shown in stepS707. The VR 703 waits a predetermined number of seconds, P4 seconds, toreceive the user's response (e.g., choice), as shown in step S709.

The predetermined parameter P4 may have a default value but may also bemodified by the user, user's device, plug-in, publisher application,server, and/or the creator of the advertising content such as theadvertiser. For example, P4 may be any value such as 7, 8, 9, 10, 10.5,11, 12, 13, 14, 15, 16, 17, 18, 19, or any other non-negative value.

At S708, if the user does not make a response within the predeterminedtime period, the flow goes back to step S705 and prompts the user again.This second prompt may be the same as the first prompt, or may bemodified, for example, to provide a stronger prompt to the user.

At S708, if the user makes a response during the predetermined timeperiod, the speech recognizer (VR) 703 recognizes and processes (e.g.,decrypts) the user's response, and then the system (e.g., plug-in)determines whether the user's response is a valid choice, as representedin step S710.

At S711, if the user's response is a valid choice, then the user'schoice is transmitted to the server 704 via the network. At S716, uponreceiving the user's choice, the server 704 records it first, and thensends it to the corresponding advertiser (e.g., advertiser-designatedweb service URL, or any destination that the corresponding advertiserhas previously designated) along with the user's information, as shownin step S717.

Simultaneously, on the plug-in's end, the user may be notified of anappreciation message for participating, and then, subsequently, the mainloop app may resume, as shown in steps S712 and S713 in FIG. 7.

At S710, if the recognized user's response does not include a validchoice, the system may return a failure message to the user and promptthe user again for a response, as shown in step S705.

If there has been more than a predetermined number of failures (e.g., P5number of failures) in making a valid choice, which determination ismade in step S714 in the exemplary “my vote” processing flow 700 shownin FIG. 7, the system may stop repeating the loop and proceed totransmit a failure message to the server, as shown in step S715.

The predetermined parameter P5 may have a default value such as three(3), but may also be modified by the user, user's device, plug-in,publisher application, server, and/or the creator of the advertisingcontent such as the advertiser. For example, P5 may be any value such as0, 1, 2, 3, 4, 5, or any other non-negative, integer value.

At S718, upon receiving the failure message, the server 704 firstrecords the failure message and then sends it to the correspondingadvertiser (e.g., advertiser-designated web service URL, or anydestination that the corresponding advertiser has previously designated)along with the user's information, as shown in step S717.

Simultaneously, on the plug-in's end, the “my vote” processing flow 700closes and the main app loop may resume, as shown in step S719.

FIG. 8 schematically shows an example of a response handling flow chartthat may apply to step S405 in FIG. 4 and/or step S505 in FIG. 5, inaccordance with some embodiments described herein. As previously-notedwith reference to FIGS. 4 and 5, the response handling processing flow800 may be used to determine whether the user's inputted response(recognized by the speech recognizer) has a valid matching actionassociated with the user's inputted response.

In the example shown in FIG. 8, user 801 may correspond to the user 104in the interactive advertising system 100 in FIG. 1, plug-in 802 in FIG.8 may correspond to plug-in 102 in FIG. 1, speech recognizer (VR) 803 inFIG. 8 may correspond to the VR 103 in FIG. 1, and server 804 in FIG. 8may correspond to the server 101 in FIG. 1.

Further, the response handling processing flow 800 shown in FIG. 8 mayapply to step S405 in FIG. 4 and/or step S505 in FIG. 5, in which casethe user 801 in FIG. 8 may correspond to the user 401 in FIG. 4 and/oruser 501 in FIG. 5, the plug-in 802 in FIG. 8 may correspond to theplug-in 402 in FIG. 4 and/or plug-in 502 in FIG. 5, the VR 803 in FIG. 8may correspond to the VR 403 in FIG. 4 and/or the VR 503 in FIG. 5, andthe server 804 in FIG. 8 may correspond to the server 504 in FIG. 5.

The response handling processing flow 800 starts with step S805 wherethe system makes a determination whether the recognized user's responseis corresponding to, or associated with, any of the pre-defined commandphrases. The list of pre-defined command phrases may be stored in theplug-in, for example, during the installation of the plug-in in theuser's device. Further, the plug-in 802 (including, but not limited to,the list of the pre-defined phrases) may be updated (either periodicallyor per request) from the server 804, as any update or modification tothe interactive advertising system is made.

At S809, if the recognized user's response is corresponding to, orassociated with, any of the pre-defined command phrases, then theinformation about the recognized user's response is transmitted to theserver 804 through the network. At S821, upon receiving this responseinformation, the server 804 captures and stores the response in eitheror both the audio format and the corresponding text format, asrepresented in step S822.

Simultaneously, on the plug-in's end, the matched action phrase isreturned to the user, for example, for notification and/or confirmation,as shown in step S810.

At S806, if the recognized user's response is not corresponding to, orassociated with, with any of the pre-defined command phrases, then thesystem further determines whether the recognized user's response iscorresponding to, or associated with, a sound-alike command phrase. Thesound-alike phrases are the phrases that sound similar to thepre-defined command phrases. If there is a match for such a sound-alikephrase of any particular predefined command phrase, this causes thesystem to determine that the user's response is calling for thatpre-defined command phrase and returns to step 809.

In other words, the system transmits the user's response in its nativeform along with information indicating that the user's response iscalling for the pre-defined command phrase that was determined at S806.

At S808, if the recognized user's response is not a match for asound-alike phrase of any of the pre-defined phrases, then the systemfurther determines whether the recognized user's response includes anyone of the pre-defined keywords. One or more keywords that are parts ofthe pre-defined action phrases may be pre-stored for triggering thecorresponding action phrases. The keywords may be pre-stored for each ofthe pre-defined action phrases. For example, for the action phase “buyit,” the keyword may be “buy,” and similarly, for the action phrase“send email,” the keyword may be “email,” as described in block S807.There may be more than one keyword for one action phrase.

TABLE 1 below shows an example of a correspondence table among theaction phrases, corresponding actions triggered by each of the actionphrases, and sound-alike or keywords that do not exactly match theaction phrases but can still trigger the corresponding actions.

TABLE 1 An exemplary correspondence table Other words users may useAction Phrase Action Triggered to make the same response Say “TELL METriggers information More info, more, info, any MORE” to hear the audio(generic) custom phrase (e.g., brand details name), etc. Just say “XXXXME” Triggers information More info, more, info, (custom phrase) to audio(branded) “XXXX”, any custom phrase learn more (e.g., brand name), etc.Say “CALL NOW” to Triggers call activation Agent, call, salesperson,etc. speak to an agent to advertiser Say “SEND EMAIL” Triggers emailresponse Send it to me, text me, etc. to get the get more fromadvertiser and/or information server Say “BUY IT” to Triggers purchaseprocess Buy now, purchase, get it, purchase now I'll take it, etc. Say“GO TO” the Triggers mobile browser Web page, website, etc. webpage tosee the launch offer Say “MY VOTE” to Triggers list of choices Ask me,my choice, etc. participate for a poll, vote, or smack down Say “TALKBACK” to Triggers 15 second free Feedback, etc. let us know what youform response think Say “INSTALL APP” Triggers mobile app to DownloadApp, etc. to download now be downloaded and cued for installation onuser's device

As shown in Table 1, action phrases may include a fabricated word orphrase, as represented in Table 1 by “XXXX”. The fabricated word orphrase may be a custom word that is customized for a particular product,user, system, publisher, advertising content, or any similar factor.

The fabricated word or phrase may also include a word or phrase that ismade up or invented by system designers, publishers, or any otherentities. The fabricated word or phrase may further be a brand name, aproduct name, a trademark, an oronym, a homophone, etc. For example, afabricated phrase, “xappme” (pronounced “zap me”), may be associatedwith a particular action (e.g., triggering more information, or anyaction that is frequently used by users, etc.) for convenience of theusers.

The fabricated word or phrase may be intentionally chosen to be the onethat is not used often in everyday speech such that the fabricated wordor phrase is exclusively associated with a command for the interactiveadvertising system. The exclusive association is possible because thefabricated word or phase is selected to the one that is not used oftenin people's everyday speech, and therefore, is not likely used as acommand phrase for other applications unrelated to the interactiveadvertising system.

Such a feature may help prevent the voice-recognizing system in thedevice from being confused between a command in the interactiveadvertising system and a command in other applications unrelated to theinteractive advertising system. This feature allowing an easyrecognition of a command for the interactive advertising may help betterdistinguish valid commands for the interactive advertising system frommere noises or other unrelated commands, and consequently, reducefalse-positive commands and associated operational errors in the system.

If there is a matching keyword in the recognized user's response, thecorresponding action phrase is transmitted to the server, as shown instep S809, and the matched action phrase is returned to the user, forexample, for notification and/or confirmation, as shown in step S810.

If there is no matching keyword, the system then determines whether thefailure to find a matching action phrase for the user's response hasrepeated more than a predetermined number of times, e.g., P6 times.

The predetermined parameter P6 may have a default value such as three(3), but may also be modified by the user, user's device, plug-in,publisher application, server, and/or the creator of the advertisingcontent such as the advertiser. For example, P6 may be any value such as0, 1, 2, 3, 4, 5, or any other non-negative, integer value.

At S811, if the failure has repeated more than P6 times, the plug-intransmits the user's response to the server along with the informationindicating the failure to find a matching action phrase for the user'sresponse, as shown in step S812. Upon receiving the user's response andthe failure information from the plug-in through the network, the server804 still captures and stores the user's response in either or both theaudio format and the corresponding text format, as shown in steps S821and S822.

Simultaneously, on the plug-in's end, the failure message is returned tothe user as notification as shown in step S814. If the failure has notrepeated more than P6 times as determined in step S811, the systemdetermines whether the duration of the user's audio file (e.g.,representing the user's speech or response) was less than apredetermined length (e.g., P7 seconds), as shown in step S813.

The predetermined parameter P7 may have a default value such as three(3), but may also be modified by the user, user's device, plug-in,publisher application, server, and/or the creator of the advertisingcontent such as the advertiser. For example, P7 may be any value such as1.5, 2, 2.5, 3, 3.5, 4, 4.5, or any other non-negative value.

As represented in block S815, short utterances by the user may beassociated with potential, attempted responses by the user, whereas longutterances by the user may be associated with mere background noises.Accordingly, at S813, if the duration of the user's audio file was lessthan P7 seconds, then the user is asked to respond again forclarification, as represented in step S816. Then, the speech recognizer803 is activated, as shown in step S820. An example of how the speechrecognizer 803 may receive and recognize the user's audio command isexplained above with reference to the “receive response” steps, asrepresented in, for example, step S308 (including steps S309-S314) inFIG. 3, and/or step S420 (including steps S409-S414) in FIG. 4.

In the exemplary response handling flow 800 shown in FIG. 8, the plug-in802 may wait up to a predetermined number of seconds (e.g., P8 seconds)after the speech recognizer 803 has been initiated, as shown in stepS817.

The predetermined parameter P8 may have a default value such as five(5), but may also be modified by the user, user's device, plug-in,publisher application, server, and/or the creator of the advertisingcontent such as the advertiser. For example, P8 may be any value such as1.5, 2, 2.5, 3, 3.5, 4, 4.5, or any other non-negative value.

If the user makes a new response within P8 seconds, then the systemrepeats the loop from the step S805 to search for a matching actionphrase for the newly inputted user's response. If the user does not makea new response within P8 seconds, then the plug-in 802 returns amatch-failure message to the user 801, as represented in step S818. Thisstep may be the same as the steps S812 and S814, or simpler such thatS818 does not cause the plug-in 802 to transmit the failure message tothe server 804.

In accordance with the above disclosure, the system (e.g., plug-in andspeech recognizer) may be able to recognize and process a user's audiocommand, even if the command does not exactly match the pre-definedphrases.

FIG. 9 shows an example of a screenshot of an ad manager application, inaccordance with some embodiments described herein. An ad managerapplication may be used by individual advertisers to customize theircorresponding advertising contents or any information associated withthe content.

For example, this application may allow individual advertisers toconnect to the server through the network and to store/change/remove anyinformation associated with their corresponding advertising content, oreven to make a link between the server in the network and their ownlocal server such that, for example, the server in the network maytrigger a certain action on the local server, or vice versa.

In the example shown in FIG. 9, element 910 shows an exemplaryscreenshot of an ad manager where an ad audio file, an ad image, ascrolling text, and a target URL may be customized for individualadvertisers.

On the other hand, element 920 shows an exemplary screenshot of an admanager where the definition of actions corresponding to variousdifferent command action phrases (e.g., tell me more, buy it, call now,send email, go to, my vote, talk back) may be customized for individualadvertisers.

The actions may include a wide range of custom functionalities, such as,non-exclusively, playing a custom audio file, running a custom algorithmor program, connecting to the local server of the advertiser, calling apre-defined number, calling a number that is searched in real time,opening a pre-defined webpage on the user's device, opening a webpagethat is searched in real time, etc.

Further, the application may also allow users to define an alias for oneor more specific actions. In the example shown in the screenshot 920,the application allows users to define an alias for the “tell me more”action. The alias may be a fabricated phrase, including, but not limitedto, a brand name, a product name, a trademark, an oronym, a homophone,etc.

FIG. 10 shows an example of a screenshot of a campaign managerapplication, in accordance with some embodiments described herein. Theinteractive advertising system explained above delivers advertisementsto users for advertisers based on fulfilling terms defined in acampaign, including, but not limited to, budget, ad(s), start date, enddate, time-of-day, target age range, target, gender, keywords, location,cost per thousand impressions, cost per “tell me more”, and cost peraction. FIG. 10 shows an example of an interactive advertising systemfor a campaign.

In the example shown in FIG. 10, element 1010 shows an exemplaryscreenshot of a campaign manager on the ‘general’ tab where the name ofcampaign, campaign type, start and end dates, and/or time of day, may becustomized for each campaign.

On the other hand, element 1020 shows an exemplary screenshot of acampaign manager on the ‘targeting’ tab, where the targeted audience maybe customized based on various factors, including, but not limited to,the characteristics of users/listeners (e.g., age, gender, location,etc.), publisher applications running on users' devices (e.g., music,news, talk, etc.), native features of the users' devices (e.g., radio,tv, Bluetooth, headset, etc.), etc.

The screenshots shown in FIGS. 9 and 10 are provided only as examples,and many other characteristics, features, and/or functionalities may beadded to the system in accordance with the claims and embodimentsdescribed herein through obvious modifications to the high and/orlow-level designs of the system.

Techniques for Providing Interactive Content

Interactive content, as described above in reference to various examplesand figures, recognize a user input (e.g., voice input, touch input)while the interactive content is being provided such that the user canmake commands and/or initiate various operations while the content isbeing played. The commands may be directly related to the content beingplayed. For example, while airline advertising content is played (e.g.,in audio or video format), a user listening to the played advertisingcontent can speak a command “call” or other action phrase for requestinga call. The device relates the call command with the played airlineadvertising content, obtains a phone number associated with the airlinebeing advertised, and makes a call to that number. As explained above, avariety of different commands (e.g., “more info” “email” “more”) may beused.

In some embodiments, the device does not implement a “barge-in” commandsystem that allows a user to interrupt the content being played andspeak a command while the content is being played. Instead, the deviceplays a message prompting the user to speak an action phrase, so thatthe user can simply repeat what has been said in the message. Forexample, the message may say “if you want to call now, say XXX.” Then,the speech recognition engine may only tune in for that specific actionphrase “XXX” to disregard any words or phrases that do not match thespecific action phrase. This approach may help significantly increasethe success rate of command recognition. Optionally, the message mayprompt the user to choose between two or more action phrases, such as“if you want to call now, speak XXX, and if you want to receive a textor email with more information, speak YYY.”

In some embodiments, the prompt message may be used to reduce the amountof time the speech recognition should remain activated, compared to thesystem where “barge-in” commands are permitted. To allow a barge-incommand, the speech recognition should remain activated for the durationcorresponding to the entire playback of the content. Instead, the promptmessage notifying the user to speak at an indicated time (e.g., afterthe beep or sound) allows the speech recognition to remain turned offuntil the indicated time. This may reduce power consumption of theoverall interactive system.

For example, the message may say “after the beep, speak XXX.” While themessage is played, the speech recognition engine may be put on astand-by mode, and once the beep is played, the speech recognitionengine may be activated. The speech recognition can then be activatedfor at least a predefined minimum time period. If any speech activity isdetected, the speech recognition may remain activated for additionaltime periods. Optionally, there may be a predefined maximum time periodfor activation of the speech recognition such that if no recognizablecommand is detected within this period, the speech recognition isdeactivated. The predefined maximum time period may be greater than 30seconds, 40 seconds, 1 minute, 2 minutes, etc. The predefined maximumtime period may be less than 30 seconds, 20 seconds, 15 seconds, etc.Optionally, a message notifying that the speech recognition will bedeactivated after a certain amount of time is played to the users.

In response to receiving a recognizable voice command of the users, thedevice may perform an action responding to the detected voice command in“real-time.” The meaning of responding to a voice command in “real-time”is used broadly to include at least the following instances,non-exclusively: responding to a voice command within a predeterminedtime period (e.g., instantly, within 10 seconds, within 1 minute, 2minutes, 3 minutes, 4 minutes, etc.) after the voice command isreceived; responding to a voice command prior to resuming the silencedcontent; responding to a voice command at a designated future time, etc.The “real time” response is used in a sense that the voice command isrecognized in real-time, and an appropriate action responding to thecommand is determined in real time subsequent to recognition of thecommand. The response is considered “real-time” as long as theappropriate instructions to perform the action is queued immediatelyafter the command, regardless of whether the instructions call for animmediate execution of the action or later execution of the action at atime designated by the user, publisher, content, or other entities.

Attention is now directed to techniques of creating interactive content.In some embodiments, interactive content may be created by a singlecontent provider. For example, an ad provider creates ad content that isinteractive and provides the interactive ad content to the users as asingle data source. In some other embodiments, interactive content maybe achieved by taking conventional, non-interactive content and turningit into interactive content. This technique may find most value sincemany conventional content providers (e.g., broadcasters, radio stations,podcasts, etc.) are interested in increasing user involvement with theircontent by enabling their content to be interactive with user's voicecommands. The below descriptions concern various techniques for turningthe conventional, non-interactive content into interactive content.

1. Direct Insertion Technique

In some embodiments, the non-interactive content created by aconventional content provider may be directly modified to addinteractive content in the middle of or at the end of thenon-interactive content. This approach is called a direct insertiontechnique, as interactive content is directly inserted into thenon-interactive content.

For example, as shown in FIG. 11A, an existing media publisher 1101produces streaming content 1102 that does not include interactivecontent or otherwise have the ability to recognize user responses inreal-time and respond accordingly. The original content is captured by adata capture device of intermediary interactive system 1103. Theintermediary interactive system 1103 modifies the captured content toinclude one or more interactive contents 1105 at the appropriatelocations. In the illustrated example, a single block of interactivecontent is inserted in the middle of the stream, but two or moreinteractive content blocks may be inserted at different locations of themain data stream 102. The modified content stream 1109, including boththe original non-interactive content 1102 as well as the insertedinteractive content 1105, is transmitted to users 1107 as one continuousstream. FIG. 11A illustrates an example of the modified content stream1109 being streamed from the intermediary interactive system (e.g.,server) 1103. FIG. 11B illustrates an example of the modified contentstream 1109 transmitted back to the publisher 1101 (e.g., in a streamrepresented as 1111) so as to provide to users through the publishersystem (e.g., in a stream represented as 1113).

Referring back to the modification of content at the intermediaryinteractive system 1103, as the content stream is continuously receivedfrom the publisher 1101 and modified to interactive content atappropriate points in the content, the intermediary interactive system1103 may determine the size of data block (e.g., size of content block1102) to be analyzed and modified together. For example, in theillustrated example in FIGS. 11A and 11B, the size of data block to beanalyzed and modified together is the content block represented by 1102.The next stream of content (not shown) is analyzed and modified insubsequent to the analysis and modification of the previous data block1102. Optionally, if interactive content is to be added frequently, thesize of data block may be relatively small, whereas if interactivecontent is to be added only sporadically, the size of data block may berelatively large. Optionally, the size of data block may vary dependingon the type of data (e.g., smaller size for video data due to heightenedcomplexity needed for analysis and modification of the video data thanfor the audio only data.) Optionally, the size of data block may varydepending on the network conditions (e.g., network between the publisher1101 and the intermediary interactive system 1103, network between thepublisher 1101 and users 1107, network between the intermediaryinteractive system 1103 and users 1107.) For example, if a network isexperiencing a lag, the intermediary interactive system 1103 analyzesand modifies a smaller size of content stream at a time.

Referring back to the modification of content at the intermediaryinteractive system 1103, the illustrated examples in FIGS. 11A-11B showthat the interactive content 1105 is inserted, e.g., purely added, tothe original content 1102 such that no portion of the original contentis lost. However, this is only exemplary, and the interactive contentmay be added to the original content such that it causes loss of atleast a part of the original content. For example, the interactivecontent may be added to replace a certain, designated portion of theoriginal content. In other examples, the interactive content may beadded at a first location in the original content while it causesremoval of data at a second location in the original content. In stillother examples, the original content may include a portion of blank datawith markers identifiable by the intermediary interactive system 1103,such that the interactive content is added to overlay that designatedportion of blank data.

In some embodiments, the content block 1102 includes markers within thecontent and/or contains instructions in the metadata specifying whereshould be the start and end of the interactive content, what type ofinteractions should be enabled (e.g., voice-interactive content,gesture-interactive content, etc.), how to select appropriateinteractive content (e.g., interactive adverting targeting a specificgroup of users), etc.

In some embodiments, in addition to inserting the interactive content1105, silent content of a pre-determined length may be insertedfollowing the interactive content. This silent content is used to playin parallel while the voice command capture and speech recognition areoccurring so that the content stream does not need to be silenced orpaused during the interaction period.

In the direct-insertion approach, as the modified content including boththe interactive and non-interactive portions is streamed as onecontinuous stream from a single source (e.g., from intermediary system1103 or publisher 1101), the direct insertion approach allows users toexperience a smooth switching between playback of interactive contentand that of non-interactive content. However, the direct insertionrequires the intermediary interactive system 1103 to first capture theraw data from the publisher 1101 and have control and access to directlymodify such data to insert the interactive content. This can beconsidered as too intrusive to some content publishers. Accordingly, aless intrusive approach that does not require direct meddling of rawdata may be beneficial. A multi-stream technique, explained below, isone way to achieve such result.

2. Multi-Stream Technique

In some embodiments, the conventional, non-interactive content isprovided to users in parallel with interactive content. Thus, no orminimal meddling with the conventional content is required. Thisapproach is referred to as a multi-stream technique.

The multi-stream technique involves two or more separate data streamsthat can be provided to users. Since the user receives content data fromtwo or more data sources, to ensure that the user receives coherent andconsistent data from the multiple data sources, the multiple datasources need to coordinate switch timings (e.g., when to start streamingdata to the user, when to stop streaming data to the user, when to cueother data source(s) to start streaming data, etc.) With appropriatecoordination, the user may experience as if it is receiving continuousdata from a single source, where the data is in fact, a combination ofdata streamed from multiple sources in parallel. Examples of thistechnique are shown in FIGS. 12A-12B.

For example, in FIG. 12A, media publisher 1201 streams original content1202 directly to users 1207. The original content 1202 does not includeinteractive content or otherwise have the ability to recognize andrespond to user's voice commands or other inputs. While the originalcontent 1202 is being streamed, the interactive system 1203 monitors thecontent being streamed, and upon detection of predefined events (e.g.,recognition of markers embedded in the content stream 1202 or metadataof the content stream 1202), the interactive system 1203 starts playinginteractive content 1205 while silencing the original content 1202(e.g., by muting the original content 1202, pausing the original content1202, or playing silence in place of the original content 1202). In theillustrated example, the interactive content 1205 is streamed frominteractive system 1203 (e.g., in a stream represented as 1211). At theend of playback of the interactive content stream 1205, or at the end ofa response operation if a voice command was detected during the playbackof the interactive content, the interactive system 1203 un-silences thecontent stream 1202 (e.g., unmutes, resumes or play non-silence audio orvideo data).

In other examples shown in FIG. 12B, the media publisher 1201 streamsmedia content 1209 (usually non-interactive content) to users 1207,while the interactive system 1203 listens in for detection of apredefined event or marker. Upon detection of the predefined event ormarker, the interactive system 1203 transmits interactive content 1205to the media publisher 1201 (e.g., in a stream represented as 1215) sothat the interactive content 1205 can be streamed from a playbackmechanism of the media publisher's server (e.g., in a stream representedas 1217). The switch between the two content streams 1209 and 1217 maybe done by the interactive system 1203, by allowing access to theplayback mechanism of the media publisher's server. For example, theinteractive system 1203 monitors the content 1209 for predefined eventsfor preparation of the switching, the actual switching between the twocontent streams 1209 and 1217, the activation and termination of thespeech recognition engine, etc.

In some embodiments, the switch timing between the interactive content1205 and main content 1202 are dictated by one or more predefined eventssuch as, non-exclusively, markers and metadata. The switch timing may beprecisely controlled such that users 1207 receiving the content from twoor more separate streams may feel as if the content is streamedcontinuously from a single source. For example, if the switch occurs toofast, content from one stream may overlap with content from otherstream, which may result in unintelligible mixed audio or video data. Ifthe switch occurs too late, there could be a gap of silence, which mayhinder achieving a pleasant and enjoyable user experience.

Optionally, the media publisher 1201 and the interactive system 1203 mayuse a single playback mechanism for playing content (e.g., using theplayback mechanism of the media publisher 1201.) Optionally, the mediapublisher 1201 and the interactive system 1203 may use differentplayback mechanism (e.g., one installed on the server of the mediapublisher and the other installed on the interactive system server, orboth installed on the media publisher, etc.)

Further, in some embodiments, implementation of a technology that allowsfor a receipt of video content from the media publisher and directmodification of the received content (e.g., adding, inserting, swappingof interactive content) might require a more complex code structure thanthe implementation of the similar technology for audio content. In thiscase, the multi-stream technique may enable a relatively easyimplementation of the technology for the video content, as it does notrequire a direct modification of the video content.

Although the examples illustrated in FIGS. 12A-12B involve two separatestreams, one stream on main content and another on interactive content,it is noted that there can be multiple streams. For example, one streammay be used to provide the main content, a second stream for firstinteractive content, a third stream for third interactive content, etc.Each of various modifications and permutations of the illustratedexamples are not listed here for brevity and deemed within the scope ofthe present disclosure.

Briefly, delivering interactive content as a separate stream from themain content may result in various advantages. For example, it canminimize changes and modifications that need to be made directly to theoriginal, main content, which would otherwise be needed to a certainextent to provide with interactive content. However, the multi-streamapproach may suffer from a disruption and offset of simulcast contentstreams (e.g., overlap of audio data due to early switching, or latencyissues due to late switching); thus, to optimize the efficiency andoverall performance of the multi-stream system, a precise timing controlmechanism is desirably implemented as part of the system allowing for asmooth transition from one stream to another stream.

Below described are various ways to control the switch timing in themulti-stream technique—for example, by using one or more predefinedevents such as network proxies (e.g., sub-audible tones embedded in themain content and/or interactive content) and/or metadata associated withthe main content and/or interactive content. Examples of these uses aredescribed in reference to FIGS. 13-18. As will be apparent in thedescriptions below, more than one events may be used to control theswitch timing.

2.1. Network Proxy Approach

The network proxy approach may utilize various network events that canbe detectable by the interactive system 1203 and/or media publishersystem 1201. Such network events include, non-exclusively, sub-audibletones embedded in the content streams. For example, a sub-audible tonemay be used to signal a time to prepare the switching between contentstreams, a time to execute an actual switching, a time to put a system(e.g., a speech recognizer engine) on a stand-by mode, a time to put asystem on a running mode, a time to put a system on a deactivation mode,a time to revert the switching, a time to hold the content streams forother actions, etc.

In some embodiments, sub-audible tones are embedded in either or boththe interactive content and main content. The sub-audible tones aredesigned so that they are detectable by the device but not detectable byan unaided human ear. Thus, even if the content with embeddedsub-audible tones is played on a user's device, the user will not beable to hear or recognize presence of the sub-audible tones.

For example, in FIG. 13, the markers (e.g., sub-audible tones 1301,1302, 1303, 1304, 1315, 1316) are embedded in the main content 1305,1309 and interactive content 1307. The media publisher may stream thefirst main content 1305, as the first main content 1305 is streamed, theinteractive system may monitor the streamed content for detection of thepredefined events, in this case, the markers. The sub-audible tones1301, 1302, 1303, 1304, 1315, 1316 may be the same tone or differenttones (e.g., different frequencies).

In response to detecting sub-audible tone 1301, the interactive systemmay initiate preparation of playback of the interactive content 1307.The preparation may entail selecting interactive content 1307 based onvarious factors (e.g., main content 1305, predefined user preferences,predefined media publisher' preferences, etc.), putting the playbackmechanism for the interactive content on a stand-by mode, etc.

In response to detecting sub-audible tone 1302, the interactive systemmay start playing the interactive content 1307 and silence the maincontent 1305.

In response to detecting sub-audible tone 1303, the interactive systemmay initiate preparation of the speech recognition. The preparation ofthe speech recognition may involve putting the speech recognition engineon a stand-by mode, obtaining command-action correspondence dataassociated with the interactive content 1307 (e.g., differentcommand-action correspondence data is associated with differentinteractive content), obtaining an appropriate prompt for the obtainedcommand-action correspondence data (e.g., if action is “call,” generatea prompt message saying “to call now, say XXX”; if action is “receivemore information,” generate a prompt message saying “to receive moreinformation now, say YYY”).

In response to detecting sub-audible tone 1304, the interactive systemmay activate the speech recognition, e.g., turning on the speechrecognition engine. This may involve turning on a microphone connectedto the user's device, turning on a noise-canceller associated with themicrophone or the speech recognition engine on the interactive systemside.

In some embodiments, in response to detecting sub-audible tone 1304, theprompt message (e.g., generated prior to detecting sub-audible tone1304) is played. The message may include a beep or other equivalent cuesignal to notify to users that the speech recognizer is turned on afterthe signal (e.g., “to call now, say XXX after the beep”).

In some embodiments, while the speech recognition is activated, thedevice and the interactive system may recognize and respond to not onlyvoice commands but also other form of inputs such as touch inputs,motion inputs, hand inputs, and other mechanical inputs (e.g.,keyboards, buttons, joysticks, etc.)

In some embodiments, the period for which the speech recognition isactivated (represented by period 1313 in FIG. 13) corresponds to thepredefined length of silence that is played by the playback mechanism ofthe media publisher or interactive system. Optionally, instead ofplaying the predefined length of silence for the period of speechactivation 1313, the playback of the content may be stopped (e.g.,paused, terminated).

In some embodiments, the period for which the speech recognition isactivated (represented by period 1313 in FIG. 13) is equal to or greaterthan a predefined minimum period. The predefined minimum period foractivation of the speech recognition is, optionally, 2 seconds, 3seconds, 4 seconds, 5 second, 6 second, etc.

In some embodiments, the actual period for which the speech recognitionis activated (represented by period 1313 in FIG. 13) may vary dependingon whether any speech activity has been detected. If any speech activityis detected before the predefined minimum period elapses, the speechrecognition is turned on for an additional time period even after theminimum period elapses (e.g., does not cut off the speech recognizerwhile user is speaking, or prompting to say again if previous commandhas not been detected with sufficient clarity).

If a voice command is detected, the speech recognition engine determineswhether the detected voice command is the predefined action phraseassociated a response (e.g., from the command-action correspondencedata/table). If the detected voice command corresponds to the predefinedaction phrase, the interactive system causes the associated action to beperformed (e.g., by the user's device or by the server or by any otherdesignated entity). For example, the actions of calling, texting, andemailing to predefined destinations may be performed by the user'sdevice. The actions of sending information for receipt by the user'sdevice, calling the user's device, instructing a third party to contactthe user, etc., may be performed by the interactive system. Thetechniques for recognizing and analyzing voice commands and performingassociated actions (e.g., including, but not limited to, activating webbrowser application, call application, EMAIL application, transmittingdifferent content, etc.) are described in reference to FIGS. 1-10, andare not repeated here for brevity.

Optionally, the main content 1305 and interactive content 1307 maycontinue to be silenced while the action is executed. In response todetecting completion of the action, the main content 1309 is resumed(e.g., the switching between the main content stream and interactivecontent stream occurs in multi-stream embodiments), and the speechrecognition is turned off.

In some embodiments, if no speech activity is detected until the minimumperiod of speech recognition elapses, the main content 1309 isimmediately resumed, and the speech recognition is turned off.

In some embodiments, silencing the content stream can be achieved invarious ways, for example, by muting the content, pausing the content(e.g., and storing the subsequent streams), playing silence over thecontent, and/or inserting a silent stream of audio of pre-determinedlength at the end of or after the interactive content 1307 and/or themain content 1305.

Similarly, un-silencing the content stream can be unmuting the contentsuch that it starts playing the content that is being currentlystreamed, resuming the content such that it starts playing from where ithas left off (e.g., pulling the content streams from the local storage),or terminating the playback of silence over the content. Optionally, theinteractive system may require a user confirmation to continue mutingmain content streams (1305, 1309) and/or to resume playback of suchstreams. After the main content 1309 is resumed, the interactive systemrepeats the monitoring and triggering necessary actions in response todetection of the markers, e.g., 1315 and 1316, to switch to the streamof the same or different interactive content.

There are various device components that can be used to implement thenetwork proxy-based interactive system, including, for example, a streamplayer, a stream server, a stream proxy, a stream monitor, andinteractivity SDK. A stream player is designed by application developersto enable playback of streaming content onto one or more devices (e.g.,smartphones, vehicles, TVs, tables, etc.) In some embodiments, it isadvantageous to use a stream player that requires minimal modificationand customization for ease of distribution and use by end users.

In some embodiments, a stream server hosts a stream of audio or videodata being streamed and played by the stream player. The markers (e.g.,sub-audible tones) may be inserted into the content stream by the streamserver. Optionally, the markers may be inserted by an intermediaryserver (e.g., interactivity server) that captures the streaming contentfrom the stream server (the host server) to insert the markers andtransmit the modified content to the end users.

In some embodiments, a stream proxy intercepts network calls to theremote stream to capture the actual bytes. The stream proxy may interactwith the stream player to handle URL requests and fulfill the requestswhile simultaneously saving the processing time and power of the streammonitor. The stream proxy may be configured as an integral component ofthe stream player.

In some embodiments, the interactive SDK operates in a manner similar tohow it normally operates in response to the interactive content that isdirectly inserted into the stream before the user receives the content,with the following optional differences—the interactive SDK in themulti-stream embodiment may play the original base content while mutingthe original base content as alternative interactive content is beingplayed; and, if no user response is detected during the speechrecognition state, the interactive SDK may un-silence the original basecontent to play the trailing audio in response to reaching the end ofthe time period reserved for the recognition.

In some embodiments, a stream monitor analyzes the data produced by thestream proxy to identify the markers. The markers may identify at leasttwo points: 1) when the interactive content (e.g., advertisement) shouldstart playing; and 2) when the recognition state should start (e.g.,turning on the microphone, etc., for recognizing user responses.)

In some embodiments, the marker is a sub-audible tone, which is adistinct audio wave at 20 hertz or less (e.g., 18 hertz, 16 hertz, 14hertz, 12 hertz, 10 hertz, etc.) is inserted into the stream at a lowamplitude. The wave is not detectable to the human ear but may berecognized by the stream monitor programmatically. An example of thesub-audible wave is shown in FIG. 14. In this example, the duration ofthe wave is approximately 50 milliseconds that correspond to about 20hertz. This wave, however, does not produce any sound detectable by anunaided human ear.

In addition to sub-audible tones or other similar markers that areembedded at various points in the content stream to signal actions,metadata associated with the content streams may be used to notify thevarious timings and provide switch instructions. Described below arevarious examples of using metadata of the interactive content and/ormain content to perform the similar switching actions.

2.2 Metadata Approach

The switch timing information may be identified in the metadata of thecontent stream in place of, or in conjunction with, the sub-audibletones embedded in the content stream. For example, the metadata of themain content 1305 may comprise information indicating the points ortimes represented by the sub-audible tones 1301 and 1302. Such metadatamay be streamed at the beginning of the content stream 1305, in themiddle of the content stream 1305 (before the point represented by thesub-audible tone 1301), or in a separately stream from the contentstream 1305.

Similarly, the metadata of the interactive content 1307 may compriseinformation indicating the points or times represented by thesub-audible tones 1303 and 1304. Such metadata may be streamed at thebeginning of the content stream 1307, in the middle of the contentstream 1307 (before the point represented by the sub-audible tone 1303),or in a separately stream from the content stream 1307.

The metadata can be provided in the form of ID3 or HLS to indicate whereprecisely the recognition state should start. This approach may,however, involve working with the stream creator to modify the metadatain order to ensure that the marker metadata is properly inserted.

As described in the examples above, the marker to trigger the start ofthe interactive content playback is placed at the beginning ofassociated content. The beginning of the associated content may beidentified by the presence of metadata in the stream. The metadata canbe in the form of an ID3 tag, or in the case of an HTTP Live Stream, themetadata can be in the form of M3U8 playlist file.

An example of M3U8 playlist is shown below:

#EXTM3U

#EXT-X-ALLOW-CACHE:NO

#EXT-X-TARGETDURATION:11

#EXT-X-MEDIA-SEQUENCE:3

#EXTINF:10,title=“The Heart Wants What It Wants”,artist=“Selena Gomez”length=¥“00:03:40¥”

http://streaming.xappmedia.com/1469/Gq186Xy4o17-15395-10031.aac

As noted above, the metadata may be used to control the precise timingof the stream switching in lieu of, or in addition to, the proxies. Forexample, the metadata designates at which point in time or within thecontent the interactive content should start and the original contentshould be muted, as well as the time point at which the device shouldenter the recognition state (e.g., turning on the microphone.) Themetadata approach may involve a simpler implementation than theproxy-based approach, because it does not need to insert proxy events ormonitor content for proxy events. However, the metadata approach mayrequire obtaining access to modify the metadata of the original contentproduced by the original content publishers.

The metadata approach may be implemented using a stream player, a streamserver, and a metadata listener. A stream player may be designed byapplication developers to enable playback of streaming content onto oneor more devices (e.g., smartphones, vehicles, TVs, tables, etc.) In someembodiments, it is advantageous to use a stream player that requiresminimal modification and customization for ease of distribution and useby end users.

In some embodiments, a stream server hosts a stream of audio or videodata being streamed and played by the stream player. The stream serverin the metadata approach may supply a content stream with preciselytimed metadata, so that the metadata alone can be used to identify thetimings at which the various actions (e.g., switching to a differentstream of content, activation of speech recognition state, etc.) shouldbe triggered.

In some embodiments, a metadata listener analyzes the metadata in thestreamed content and looks for the following two optional points in thestream: 1) the start of the interactive content, 2) and the start of therecognition state (e.g., initiate speech recognition state.) Uponidentifying the precise timings of those points, the device activatesthe associated actions at the identified times without the need for aseparate marker or proxy event.

In the embodiments of the proxy-based and metadata-based approaches, thepublisher server, optionally, includes the following components: mediasource, interactive-content injection server, and interactive creationserver. The media source is the origin of the streaming content. Forlive audios, the media source is an audio capture device. Theinteractive system server silences the original content (e.g., regular,non-interactive ad) and plays the interactive content (e.g., interactiveadvertisements or interactive content that can recognize and respond tousers' real-time inputs.) The interactive content is optionally,digital-only content, audio and/or video content, or targeted contentselected based on an algorithm considering a number of characteristicsassociated with the user, device and content, as described at least inreference to FIG. 6.

FIGS. 15A and 15B illustrate an exemplary process flow for anevent-based player based on network proxies. In FIG. 15A, theproxy-based system includes a stream player, a stream proxy, a streammonitor, an interactive SDK, and a stream server. At 1501, a streamplayer opens HTTP stream, which is intercepted by the stream proxy. At1502, the proxy intercepts the HTTP request, and redirects the requestto the actual remote stream to the stream server, at 1503. The streamserver that is the origin of the media stream responds with audio streamdata, at 1507, and the stream proxy receives the stream bytes, at 1504.If video playback is used, the proxy identifies the audio channel, at1505, and decodes the audio data as PCM, at 1506. The audio data is thenanalyzed by the stream monitor, at 1508. Based on the analyzed data, themonitor determines whether metadata for interactive content exists, at1509. If such metadata exists, the SDK requests for and receives theinteractive content, at 1511. With the interactive content received, themonitor determines whether a recognition marker is detected in thereceived stream (e.g., the interactive content stream requested andreceived by the SDK), at 1510.

Continuing to FIG. 15B, if the recognition marker is not detected, theprocess returns to block 1504 to further receive the stream bytes fromthe streaming content from the stream server. If the recognition markeris detected, the monitor switches to the recognition state, at 1512. Theswitch to the recognition state entails silencing the original contentstream, at 1513, via pausing, muting, and/or playing silence (e.g.,playing a predetermined length of silence). As explained above, thepredetermined length of silence may be played following the interactivecontent. The silence may be played for a minimum length, and the actuallength for which the silence is played may be adjusted fluidly based ondetection of speech activity, etc.

The switch to the recognition state also initiates the speechrecognition, at 1514. While the speech recognition is activated, the SDKdetermines whether an action phrase has been spoken by the user, at1515. If no response, the monitor handles no recognition at 1516, byresuming the content. For example, the stream player un-silences thepreviously silenced content, at 1517, via resuming, unmuting, and/orplaying non-silent audio data. If an action phrase is detected, the SDKhandles the action, at 1518, for example, as described in reference toFIGS. 1-10. After the requested action phrase has been acted upon by thesystem, the SDK so notifies the stream server, at 1519. The streamserver then proceeds to synchronize the streaming content based on theupdates received from the SDK, at 1520.

FIGS. 16A and 16B illustrate an exemplary processing flow for anevent-based player based on metadata. In FIG. 16A, the metadata-basedsystem includes a stream player, a stream listener, an interactive SDK,and a stream server. At 1601, the stream player opens the HTTP stream,which is responded by the stream server with audio stream data, at 1602.After receiving the audio steam data from the stream server, at 1603,the stream player parses the received stream for audio and metadata, at1604. The parsed audio data is played by the stream player, at 1605, andthe parsed metadata is analyzed by the stream listener, at 1606. Basedon the analyzed metadata, the stream listener determines when theinteractive content should start playing and decides whether it is timeto start playing new interactive content, at 1607. In some embodiments,this decision is made before the designated start time of theinteractive content to allow sufficient time for the system to obtainthe appropriate interactive content (e.g., the interactive contenttargeted based on user characteristics, etc.) and be prepared for theplay.

If the stream listener decides that it is time to start playing theinteractive content, the interactive SDK requests for and receivesappropriate interactive content to be played, at 1608. Otherwise, if thestream listener decides that it is not time to start playing newinteractive content, the stream listener further decides whetherprevious interactive content is being currently played, at 1609. Notethat the start time for playing new interactive content and the end timefor a respective interactive content are identified in the respectivemetadata of the stream that is analyzed before making these decisions.

Continuing to FIG. 16B, if the stream listener decides that nointeractive content is currently being played, the stream listener waitsto receive the next stream bytes and returns to block 1606 to analyzethe metadata of the next stream. Otherwise, if the stream listenerdecides that interactive content is currently being played, the listenerdecides whether it is the end of the currently-played interactivecontent, at 1610. If not, the stream player keeps playing theinteractive content, at 1611, until it reaches the end of theinteractive content. If the stream listener decides that it is the endof the interactive content, the stream listener initiates therecognition state, at 1612. As the system enters the recognition state,the stream player silences the stream via pausing, muting, and/orplaying silence (e.g., playing a predetermined length of silence), at1613, and the interactive SDK activates the speech recognition system,at 1614. As explained above, the predetermined length of silence may beplayed following the interactive content. The silence may be played fora minimum length, and the actual length for which the silence is playedmay be adjusted fluidly based on detection of speech activity, etc.

Once the speech recognition system is activated, the SDK determineswhether any action phrase is spoken by the user, at 1615. If no actionphrase is spoken, the stream listener handles the no-response event, at1616, by making the stream player un-silence the previously-silencedaudio stream via resuming, unmuting, and/or playing non-silence audio.If an action phrase is spoken by the user and so recognized, the SDKhandles the requested action, at 1618, for example, as described inreference to FIGS. 1-10. After the requested action phrase has beenacted upon by the system, the SDK so notifies the stream server, at1619. The stream server then proceeds to synchronize the streamingcontent based on the updates received from the SDK, at 1620.

Although the switching mechanisms are explained above in reference tothe multi-stream technique (where main media content and interactivecontent are provided from different playback devices, e.g., one fromremote content provider and the other from an interactive server), theswitching mechanisms may equally be applicable to the direct insertiontechnique. For example as shown in FIG. 19, the interactive server(e.g., interactive system 1902 in FIG. 19) monitors the main mediacontent (e.g., content 1905) provided from a remote content provider(e.g., media publisher 1901). Upon detection of a first event (e.g.,detection of sub-audible tone 1921 and/or metadata associated with mediacontent 1905), the interactive server provides speech interactivecontent (e.g., which is selected prior to, or during, playback of themain media content).

A supply of the selected speech interactive content (e.g., speechinteractive content 1907) is exemplarily represented in transmissionstream 1917 in FIG. 19. Once the speech interactive content is selected,it may be directly injected into the stream of the main media content.The injection process may be executed by the media publisher 1901 (e.g.,through programs pre-supplied by the interactive system to be compatiblewith the transmission mechanisms between the interactive system 1902 andmedia publisher 1901). For example, the interactive system 1902 maytransmit the selected speech interactive content 1907 to the mediapublisher 1901, and the media publisher 1901 modifies the main mediacontent 1905 to add the received speech interactive content 1907.

In other cases, the injection process may be executed by the interactivesystem 1902. For example, the media publisher 1901 may transmit the mainmedia content 1905 such that the interactive system 1902 modifies themain media content to add the selected speech interactive content 1907at appropriate place(s) and then transmit back the modified content tothe media publisher 1901 so that it can be played to the users 1903.

The first event (e.g., sub-audible tone 1921 and/or metadata associatedwith media content 1905) indicating a time for preparation of theplayback of speech interactive content may occur a few seconds (e.g., ora few minutes) earlier than a second event (e.g., detection of asub-audible tone 1922 and/or metadata associated with media content1905) indicating a time to actually begin playback of the speechinteractive content. Upon detection of the second event, the speechinteractive content 1907 is played to the users 1903 from the playbackdevice of the media publisher 1901, while the main media content 1905 issilenced. In often cases, the playback device of the media publisher1901 that plays the speech interactive content 1907 also plays the mainmedia content 1905. In other cases, the media publisher 1901 may haveseparate playback devices for playing the main media content 1905 andthe speech interactive content 1907.

Upon detection of a third event (e.g., detection of a sub-audible tone1923 and/or metadata associated with the speech interactive content1907), a speech recognizer and a microphone are turned on (e.g., for apredetermined minimum period of time) for detecting and recognizing theuser's spoken commands. While the speech recognizer is turned on, themain media content continues to be silenced. At the time indicated bythe third event, a predetermined length of silence (e.g., block ofsilence 1909) may be played following the playback of the speechinteractive content 1907. In some cases, the predetermined length ofsilence may be provided by the interactive system 1902 so that it'splayed by the media publisher 1901, as shown in the transmission stream1919 in FIG. 19.

Upon detection of a fourth event (e.g., completion of an actionresponding to user's spoken command or failure to detect user's spokencommand for a predetermined maximum period of time, the speechrecognizer is turned off, and the main media content 1905 is unsilencedso that its playback is resumed. As such, the switching mechanisms(e.g., silencing one content while playing the other content upondetection of relevant events) described above in reference to theembodiments utilizing the multi-stream technique (e.g., where the mainmedia content and the speech interactive content are played to the users1903 by two separate players, e.g., players on the interactive systemand on the media publisher) are applicable to the embodiments utilizingthe direct insertion technique (e.g., where the main media content andthe speech interactive content are played to the users 1903 by a singleplayer, e.g., player on the media publisher).

FIG. 17 illustrates an exemplary process for selecting interactivecontent before playback. At 1701, media is captured at a media source.At 1702, audio is pared and analysed by interactivity server. At 1703, amarker indicating a break for the playback of interactive content (e.g.,interactive ad-content or non-ad content) is detected by theinteractivity server. At 1704, the interactivity server selects theinteractive content, if the desired interactive content is alreadyaccessible in a local storage. If not, the interactivity server requestsfor the interactive content, at 1705. The interactive-content creationserver responds to the request, at 1706, according to a selectionalgorithm associated with the request. For example, the interactive adcontent is selected based on user characteristics targeting specificgroups of users for certain types of advertised products or services, asdescribed at least in reference to FIG. 6 above. Once the interactivecontent is selected or pulled from the content creation server, it isloaded for playback, at 1707. As described above, the loaded interactivecontent can be directly inserted to the original content using adirection insertion technique, or can be streamed in parallel to theoriginal content using a multi-stream technique.

FIG. 18 illustrates an exemplary process for detecting a recognitionmarker (e.g., a sub-audible tone.) At 1801, the last N number of samplesof audio data is checked. The number of samples that are checked canvary based on the frequency selected for the sub-audible tone. Forexample, if the sub-audible tone is selected to be 20 Hz, the devicechecks 50 milliseconds of audio data. If the sub-audible tone isselected to be lower, more number of samples is checked. Conversely, ifthe sub-audible tone is selected to be higher, fewer number of samplesis checked. At 1803, the device determines whether the start of thesample is set at zero. The device optionally avoids using a Fast-FourierTransform on the wave to save processing power. Instead, the devicecarries on the check processing only on the key points on the audiowave, as shown in the next steps.

If the device determines that the start of the sample is not set at azero amplitude, the recognition marker is considered not detected, asshown at 1815. If the device determines that the start of the sample isset at a zero amplitude, it progresses to the next determination, at1805, whether the one fourth point of the sample is set at a maximumamplitude. If not, the recognition marker is not detected. If the onefourth point of the sample is set at a maximum amplitude, the deviceprogresses to the next determination, at 1807, whether the one halfpoint of the sample is set at a zero amplitude. If not, the recognitionmarker is not detected. If the one half point of the sample is set at azero amplitude, it progresses to the next determination, at 1809,whether the three fourth point of the sample is set at a minimumamplitude. If not, the recognition marker is not detected. If the threefourth point of the sample is set at a minimum amplitude, it progressesto the next determination, at 1811, whether the final point of thesample is set at a zero amplitude again. If not, the recognition markeris not detected. If the final point of the sample is set at a zeroamplitude, the device registers that the recognition marker has beendetected.

It should be understood that the particular order in which theoperations have been described above is merely exemplary and is notintended to indicate that the described order is the only order in whichthe operations could be performed. One of ordinary skill in the artwould recognize various ways to reorder the operations described herein.

The foregoing description, for purpose of explanation, has beendescribed with reference to specific implementations. However, theillustrative discussions above are not intended to be exhaustive or tolimit the invention to the precise forms disclosed. Many modificationsand variations are possible in view of the above teachings. Theimplementations were chosen and described in order to best explain theprinciples of the invention and its practical applications, to therebyenable others skilled in the art to best utilize the invention andvarious implementations with various modifications as are suited to theparticular use contemplated.

What is claimed:
 1. A device comprising: one or more processors; amemory storing one or more computer programs that include computerinstructions, which when executed by the one or more processors, causethe device to: monitor media content streamed from a content provider toa user, the media content comprising both non-interactive content andinteractive content in at least an audio or video format; detect a firstevent in the media content streamed to the user, the first eventcomprising information associated with activating a speech recognizer todetect voice commands spoken by the user; in response to detecting thefirst event in the media content streamed to the user, activate thespeech recognizer; while the speech recognizer is activated, receive avoice command spoken by the user and detected by the speech recognizer;in accordance with a determination that the voice command spoken by theuser is an action phrase, cause an action associated with the actionphrase to be performed; and in accordance with a determination that thevoice command spoken by the user is not the action phrase, cause themedia content to continue to be played.
 2. The device of claim 1,wherein the first event in the media content is in the form of metadata.3. The device of claim 2, wherein the first event in the media contentis in the form of at least ID3 metadata or HLS metadata.
 4. The deviceof claim 1, wherein the first event in the media content is asub-audible tone embedded in the media content, wherein the sub-audibletone is not detectable by an unaided human ear.
 5. The device of claim4, wherein the sub-audible tone has a frequency of 20 Hertz or less. 6.The device of claim 1, wherein the media content is associated withmetadata comprising instructions for performing the action according tothe action phrase, and the metadata is either supplied from the contentprovider along with the media content or supplied separately from anexternal source.
 7. The device of claim 1, wherein the media content issilenced during a period for which the speech recognizer is activated,and the media content is silenced by at least one of: muting a playbackmechanism used to play the media content, pausing the playback mechanismused to play the media content, or playing silence over the playbackmechanism used to play the media content.
 8. The device of claim 1,wherein the content provider is at least one of a remote media server, alocal file system, and a local memory.
 9. The device of claim 1, whereinthe computer instructions, which when executed by the one or moreprocessors, further cause the device to: prior to activating the speechrecognizer, cause the interactive content to be played followed by aprompt, the prompt comprising a message instructing the user to say theaction phrase, wherein the first event is associated with an end of theprompt such that the speech recognizer is activated after causing theprompt to be played.
 10. A method for providing speech interactivecontent, the method comprising: monitoring media content streamed from acontent provider to a user, the media content comprising bothnon-interactive content and interactive content in at least an audio orvideo format; detecting a first event in the media content streamed tothe user, the first event comprising information associated withactivating a speech recognizer to detect voice commands spoken by theuser; in response to detecting the first event in the media contentstreamed to the user, activating the speech recognizer; while the speechrecognizer is activated, receive a voice command spoken by the user anddetected by the speech recognizer; in accordance with a determinationthat the voice command spoken by the user is an action phrase, cause anaction associated with the action phrase to be performed; and inaccordance with a determination that the voice command spoken by theuser is not the action phrase, causing the media content to continue tobe played.
 11. The method of claim 10, wherein the first event in themedia content is in the form of metadata.
 12. The method of claim 11,wherein the first event in the media content is in the form of at leastID3 metadata or HLS metadata.
 13. The method of claim 10, wherein thefirst event in the media content is a sub-audible tone embedded in themedia content, wherein the sub-audible tone is not detectable by anunaided human ear.
 14. The method of claim 13, wherein the sub-audibletone has a frequency of 20 Hertz or less.
 15. The method of claim 10,wherein the media content is associated with metadata comprisinginstructions for performing the action according to the action phrase,and the metadata is either supplied from the content provider along withthe media content or supplied separately from an external source. 16.The method of claim 10, wherein the media content is silenced during aperiod for which the speech recognizer is activated, and the mediacontent is silenced by at least one of: muting a playback mechanism usedto play the media content, pausing the playback mechanism used to playthe media content, or playing silence over the playback mechanism usedto play the media content.
 17. The method of claim 10, wherein thecontent provider is at least one of a remote media server, a local filesystem, and a local memory.
 18. The method of claim 10, furthercomprising: prior to activating the speech recognizer, cause theinteractive content to be played followed by a prompt, the promptcomprising a message instructing the user to say the action phrase,wherein the first event is associated with an end of the prompt suchthat the speech recognizer is activated after causing the prompt to beplayed.
 19. A non-transitory computer readable medium comprising one ormore computer programs, which when executed by a device with one or moreprocessors, cause the device to: monitor media content streamed from acontent provider to a user, the media content comprising bothnon-interactive content and interactive content in at least an audio orvideo format; detect a first event in the media content streamed to theuser, the first event comprising information associated with activatinga speech recognizer to detect voice commands spoken by the user; inresponse to detecting the first event in the media content streamed tothe user, activate the speech recognizer; while the speech recognizer isactivated, receive a voice command spoken by the user and detected bythe speech recognizer; in accordance with a determination that the voicecommand spoken by the user is an action phrase, cause an actionassociated with the action phrase to be performed; and in accordancewith a determination that the voice command spoken by the user is notthe action phrase, cause the media content to continue to be played. 20.The medium of claim 19, wherein the media content is silenced during aperiod for which the speech recognizer is activated, and the mediacontent is silenced by at least one of: muting a playback mechanism usedto play the media content, pausing the playback mechanism used to playthe media content, or playing silence over the playback mechanism usedto play the media content.
 21. A device comprising: one or moreprocessors; a memory storing one or more computer programs that includecomputer instructions, which when executed by the one or moreprocessors, cause the device to: monitor non-interactive media contentin at least an audio or video format that is streamed from a firstsource to a user; detect a first event in the non-interactive mediacontent streamed to the user, the first event indicating a start time ofa playback of interactive media content and comprising informationassociated with activating a speech recognizer to detect voice commandsspoken by the user; in response to detecting the first event in thenon-interactive media content streamed to the user: cause theinteractive media content in at least an audio or video format to beplayed by a second source to the user at the indicated start time, andactivate the speech recognizer; while the speech recognizer isactivated, receive a voice command spoken by the user and detected bythe speech recognizer; in accordance with a determination that the voicecommand spoken by the user is an action phrase associated with theinteractive media content, cause an action associated with the actionphrase to be performed; and in accordance with a determination that thevoice command spoken by the user is not the action phrase associatedwith the interactive media content, cause the non-interactive mediacontent to continue to be played.
 22. The device of claim 21, whereinthe first event in the non-interactive media content is in the form ofmetadata.
 23. The device of claim 22, wherein the first event in thenon-interactive media content is in the form of at least ID3 metadata orHLS metadata.
 24. The device of claim 21, wherein the first event in thenon-interactive media content is a sub-audible tone embedded in themedia content, wherein the sub-audible tone is not detectable by anunaided human ear.
 25. The device of claim 24, wherein the sub-audibletone has a frequency of 20 Hertz or less.
 26. The device of claim 21,wherein the first event is associated with metadata comprisinginstructions for selecting the interactive media content and theassociated action phrase, and the metadata is either supplied from thefirst source along with the non-interactive media content or suppliedseparately from an external source.
 27. The device of claim 21, whereinthe non-interactive media content is silenced during at least a periodfor which the speech recognizer is activated, and the non-interactivemedia content is silenced by at least one of: muting a first playbackmechanism of the first source used to play the non-interactive mediacontent, pausing the first playback mechanism of the first source usedto play the non-interactive media content, or playing silence over thefirst playback mechanism of the first source used to play thenon-interactive media content.
 28. The device of claim 21, wherein theinteractive media content is silenced during at least a period for whichthe speech recognizer is activated, and the interactive media content issilenced by at least one of: muting a second playback mechanism of thesecond source used to play the interactive media content, pausing thesecond playback mechanism of the second source used to play theinteractive media content, or playing silence over the second playbackmechanism of the second source used to play the interactive mediacontent.
 29. The device of claim 21, wherein the first source and thesecond source are each at least one of a remote media server, a localfile system, and a local memory.
 30. The device of claim 21, wherein thecomputer instructions, which when executed by the one or moreprocessors, further cause the device to: prior to activating the speechrecognizer, cause the interactive media content to be played followed bya prompt, the prompt comprising a message instructing the user to saythe action phrase, wherein the second event is associated with an end ofthe prompt such that the speech recognizer is activated after causingthe prompt to be played.
 31. A method for providing speech interactivecontent, the method comprising: monitoring non-interactive media contentin at least an audio or video format that is streamed from a firstsource to a user; detecting a first event in the non-interactive mediacontent streamed to the user, the first event indicating a start time ofa playback of interactive media content and comprising informationassociated with activating a speech recognizer to detect voice commandsspoken by the user; in response to detecting the first event in thenon-interactive media content streamed to the user: causing theinteractive media content in at least an audio or video format to beplayed by a second source to the user at the indicated start time, andactivating the speech recognizer; while the speech recognizer isactivated, receiving a voice command spoken by the user and detected bythe speech recognizer; in accordance with a determination that the voicecommand spoken by the user is an action phrase associated with theinteractive media content, cause an action associated with the actionphrase to be performed; and in accordance with a determination that thevoice command spoken by the user is not the action phrase associatedwith the interactive media content, cause the non-interactive mediacontent to continue to be played.
 32. The method of claim 31, whereinthe first event in the non-interactive media content is in the form ofmetadata.
 33. The method of claim 32, wherein the first event in thenon-interactive media content is in the form of at least ID3 metadata orHLS metadata.
 34. The method of claim 31, wherein the first event in thenon-interactive media content is a sub-audible tone embedded in themedia content, wherein the sub-audible tone is not detectable by anunaided human ear.
 35. The method of claim 34, wherein the sub-audibletone has a frequency of 20 Hertz or less.
 36. The method of claim 31,wherein the first event is associated with metadata comprisinginstructions for selecting the interactive media content and theassociated action phrase, and the metadata is either supplied from thefirst source along with the non-interactive media content or suppliedseparately from an external source.
 37. The method of claim 31, whereinthe non-interactive media content is silenced during at least a periodfor which the speech recognizer is activated, and the non-interactivemedia content is silenced by at least one of: muting a first playbackmechanism of the first source used to play the non-interactive mediacontent, pausing the first playback mechanism of the first source usedto play the non-interactive media content, or playing silence over thefirst playback mechanism of the first source used to play thenon-interactive media content.
 38. The method of claim 31, wherein theinteractive media content is silenced during at least a period for whichthe speech recognizer is activated, and the interactive media content issilenced by at least one of: muting a second playback mechanism of thesecond source used to play the interactive media content, pausing thesecond playback mechanism of the second source used to play theinteractive media content, or playing silence over the second playbackmechanism of the second source used to play the interactive mediacontent.
 39. The method of claim 31, wherein the first source and thesecond source are each at least one of a remote media server, a localfile system, and a local memory.
 40. The method of claim 31, furthercomprising: prior to activating the speech recognizer, cause theinteractive media content to be played followed by a prompt, the promptcomprising a message instructing the user to say the action phrase,wherein the second event is associated with an end of the prompt suchthat the speech recognizer is activated after causing the prompt to beplayed.
 41. A non-transitory computer readable medium comprising one ormore computer programs, which when executed by a device with one or moreprocessors, cause the device to: monitor non-interactive media contentin at least an audio or video format that is streamed by a first sourceto a user; detect a first event in the non-interactive media contentstreamed to the user, the first event indicating a start time of aplayback of interactive media content and comprising informationassociated with activating a speech recognizer to detect voice commandsspoken by the user; in response to detecting the first event in thenon-interactive media content streamed to the user: cause theinteractive media content in at least an audio or video format to beplayed by a second source to the user at the indicated start time, andactivate the speech recognizer; while the speech recognizer isactivated, receive a voice command spoken by the user and detected bythe speech recognizer; in accordance with a determination that the voicecommand spoken by the user is an action phrase associated with theinteractive media content, cause an action associated with the actionphrase to be performed; and in accordance with a determination that thevoice command spoken by the user is not the action phrase associatedwith the interactive media content, cause the non-interactive mediacontent to continue to be played.